Choose C or D or BOTH for Maximum Value & Learning

How To Leverage Social Media To Strengthen Your Human Capital Management Strategy – Techniques To Implement Now And Strategies For The Future

Whether your organization is already implementing social media tools or merely considering the option, you are likely finding the workload associated with recruiting through social media to be daunting. If constant contact with candidates and frequent updates to information across multiple online communities is adding to your recruiters’ workload, perhaps recruiters need to reevaluate the way they function in this new environment and how to use social media to be even more productive.

• Using social media for high-touch recruiting
• Incorporating social media practices into your daily activities
• Framing a manageable social media recruiting plan for your agency
• Promoting employees as advocates for your agency through their individual use of social media

Additionally, employees are already the face of their organization through their social networks such as LinkedIn, Facebook, and Twitter. They say they work for you, but how are they representing your agency? This session will talk about the types of guidelines that are, or should be, in place to promote effective branding through your employees.

This session will be highly participatory, engaging participants in an exploration of best practices and brainstorming. Using Government 2.0 tools such as Twitter, Facebook, and YouTube, participants will understand how recruiters can more effectively engage candidates and what to do next to make recruiting through social media a measurable and equitable part of your overall human capital strategy.

WORKSHOP LEADERS: Tracy Johnson is Senior Consultant at Booz Allen Hamilton. She is leading the development of social media policy and training for the Department of the Navy Office of Information.

Mary Ann Licamele is a Senior Consultant at Booz Allen Hamilton, where she is helping to shape the social networking practices for the Naval Sea Systems Command, Office of Corporate Recruiting.

Testimonials From Past Booz Allen Hamilton Sessions:

"A fabulous workshop! What a great way to end."

"Practical experience shared is excellent; made the topics more applicable."

"Best wrap-up you could provide – thanks!"

"Top-notch presentation. Interesting. Good content."

11:30 a.m.- 1:00 p.m. Lunch on your own

Whether your agency is considering, or is currently recruiting with online marketing and social media tools, measurement is a critical component. Benchmarks and metrics play a key role in gaining stakeholder buy-in and answering questions, such as "Were we successful?" and "Did we achieve our goals?"

1. A strategic model for mission-connected, data-driven decision making
2. How to use the model to evaluate user experience and campaign effectiveness
3. Some of the available tools for making your marketing measurable
4. How to develop a tailored measurement framework for your initiatives
5. How to apply the model to a scenario in real-time

• A clearer understanding of how your initiatives support the overarching mission of the organization
• How to plan more accountable campaigns
• How to think about and use the data to drive next steps

WORKSHOP LEADER: Adam Schultz is CEO of Bold Interactive (www.boldinteractive.com), the online strategy firm focused on helping mission driven organizations operate more effectively and accountably through data-driven discussion making. Adam focuses his energy on making the world a better place by helping those who do good work, do more of it, faster and better with effective online strategies.