8:00 a.m.
Continental Breakfast & Networking

8:30 a.m.
Chairperson's Opening Of Day Two

Suzie Grieco, Associate
BOOZ ALLEN HAMILTON

8:40 a.m.

Expanding Your Recruiting Communications Reach Into Virtual Worlds And Social Networks While Working Within A Limited Budget

Since 2000, the Internal Revenue Service (IRS) has used a comprehensive recruitment marketing and advertising plan to support its annual hiring goals. In 2008, the IRS began a small project to explore the use of virtual worlds and social networks as recruitment marketing and advertising channels.

In June of 2008, the IRS project team began construction of an IRS Careers Center in the Second Life virtual world, operated by Linden Labs. Soon, the IRS found out that holding job fairs in Second Life was going to be way too expensive and presented multiple technological challenges. But, they also discovered how to use Second Life as a low-cost communications channel that reaches into this exciting community of over 15 million people worldwide.

• Communications model and how your organization can shape it's communications
  and recruitment strategy
• Resources and technology model, and how your agency can make the
  most out of low-cost communications channels
• 2010 goals and advice on how your agency can start using social networking
  to recruit top talent

Frank Stipe, Second Life Project Team Leader
INTERNAL REVENUE SERVICE

9:40 a.m.

Morning Refreshment & Networking Break

10:00 a.m.

No Space For Myspace? ...Not So Fast!

This case study takes a closer look at how Army Recruiting efforts in social media have effectively utilized MySpace for specific content and to appeal to a segment of its recruiting base that Facebook may otherwise miss.

LTC Andrew Morton, Deputy, Recruiting Communications
U.S. ARMY RESERVE

11:00 a.m.

How To Convince Senior Leadership That Social Media Can Help – Not Harm – Your Recruiting Efforts

Though the term "new media" has given way to social media, these communication tools are still new for many organizations that would benefit from using them. And while many government agencies have started to test out some tools, they haven't dived into the social media waters just yet. Even the U.S. Air Force, which has a vibrant social media presence, still doesn't actively recruit using social media. They are, however, in the process of battling a culture resistant to change and proving that online engagement is necessary to reach their desired audience.

• Build a solid case to present to leadership, based on careful research
• Proactively engage your employees and turn their conversations
  into recruitment opportunities
• Work with your legal department and create a social media policy

Paul Bove, Contractor
Web Development and Digital Media Strategy, Emerging Technology Division
U.S. AIR FORCE

Join a group of your colleagues for lunch with an informal discussion facilitated by one of our expert speakers. Take this opportunity to join others in a small, interactive group setting to network and brainstorm solutions to your most pressing social media for recruiting concerns.

1:30 p.m.

Group Exercise: Brainstorm Solutions And New Ideas You Can Use

You asked for it, you got it! Interact and discuss solutions to your social media for recruiting challenges with your fellow attendees and our experienced speakers. You will leave with new tools and hands-on experience and ideas for more successfully applying best practices to your own social media initiatives.

2:15 p.m.

Legal Adventures In Web 2.0: How To Work Effectively With Your Legal Department When Diving Into Social Media

In 2006, the Library of Congress embraced Web 2.0 as a critical tool to further its mission of making its diverse resources available and useful to Congress and the public. As a result, the Library is on the forefront of utilizing social media, including for recruiting purposes, through blogs, Flickr, Twitter, YouTube, iTunes and Facebook.

Much of the Library's success with Web 2.0 stems from the fact that the Library's lawyers are important contributors to the social media development team. There are many legal and policy issues to consider when embarking in the social media adventure and your legal department needs to be an active participant.

• Internal regulations and guidelines for agency employees with regard to social media interactions
• Negotiated agreements; not the standard Terms of Service offered
  on the social media site
• Permissions for use of non-government content
• Terms for user-generated content on your sites

Elizabeth Blumenfeld, Assistant General Counsel
THE LIBRARY OF CONGRESS

3:30 p.m.

How To Effectively Incorporate Social Media Into A Comprehensive Recruitment Strategy: Practical Strategies And Usable Steps

Each year, Sodexo USA fills approximately 5,000 management and executive positions. Even in a down economy, the talent pool they seek is specialized and in very high demand, so their challenge is to continually expand their access to top talent by seeking new ways to connect, and by positioning the company as an innovative, forward-thinking employer.

The overall social media strategy seeks to build an online, interactive talent community to help meet Sodexo's need for talent, now and into the future. They want to continue to expand the venues available to candidates to connect with them, using their preferred medium. The relatively new social media tools presented an opportunity for Sodexo to identify and attract top talent to the company.

• Planning and deploying your organizational presence on social media and integrating this tool with other elements of your strategy
• Utilizing tools to effectively promote your brand and manage people resources committed to social media
• Measuring qualitative and quantitative outcomes from social media activities

Kerry Noone, Marketing Communications Manager
SODEXO, INC.

4:30 p.m.
Chairperson's Recap:
Key Takeaways And What To Do When You Get Back To The Office

We'll recap the highlights of the past two days and ask you to share key insights and next steps with the group.

Suzie Grieco, Associate
BOOZ ALLEN HAMILTON