8:00 a.m.
Registration & Continental Breakfast

8:30 a.m.
Chairperson's Welcome & Opening Remarks

Suzie Grieco, Associate
BOOZ ALLEN HAMILTON

8:45 a.m.

Recruiting The Next Generation Of Top Talent In Government: How To Generate Buzz And Build A Community Of Talent Through Social Media

Recruiting using social media is no longer an option for competitive organizations, public or private. This is the reality facing federal, civilian, and defense organizations seeking top-flight scientists and engineers. The availability of real-time information enabling continuous outreach to highly sought-after technical candidates can make the difference between nurturing a committed applicant and losing talent to a competitor.

• Lessons learned from recruiting through social media for the Department of Defense
• Ways to make sure that your recruiting practices through social media comply with Merit System and OPM requirements
• Techniques to begin using social media within 24-hours upon returning to your office

Suzie Grieco, Associate
BOOZ ALLEN HAMILTON

9:45 a.m.

Break-Out Blitz! Network And Discuss Social Media Challenges With Your Fellow Conference Attendees

This session will open the conversation by connecting you with other conference participants while gaining a greater understanding of the many similar issues, concerns, and challenges that your peers are also facing. Become acquainted with your fellow conference attendees in this fun and fast-paced forum!

10:45 a.m.

How To Use The Latest Social Media Tools To Build Public Awareness And Make Your Agency An Employer Of Choice

The Veterans Health Administration (VHA) has over 250,000 employees, which makes it the third largest civilian employer in the federal government and one of the largest health care providers in the world. To achieve VHA's mission of providing exceptional health care to America's veterans, it is essential to recruit and retain skilled, dedicated, and high-performing employees as well as to develop a talented succession pipeline.

The VHA is committed to utilizing social media to build public awareness of the many benefits of making VA an employer of choice that truly offers "The Best Care and The Best Career."

• Facebook
• Twitter
• YouTube
• Development of a Recruiter Storefront
• Pop-up Banners
• New ad designs that are interactive
• Targeted online ad placement
• Redevelopment of VAcareers.va.gov
• Initial phase of TV Recruitment Commercial that ties into online promotion

Dennise Sauvage, Communications Director, Healthcare Retention & Recruitment Office
VETERANS HEALTH ADMINISTRATION

11:45 a.m.

How Today's Peace Corps Employs Social Media
For 21st Century Recruitment

Both the Peace Corps' Communications Office and its nine regional recruitment offices have embraced social media and Web 2.0 technologies to attract America's best and brightest to serve their country by spending two years overseas as a Peace Corps Volunteer. The Peace Corps currently leverages Facebook, YouTube, Twitter, Flickr, blogs and virtual information sessions to spread the word about volunteering in the 21st century.

• Establish support for your social media programs from senior management and skeptical co-workers
• Choose the right social media tools for your agency's goals and available resources
• Survive the pitfalls of government rules and regulations when using popular social media sites
• Balance empowering employees to use social media for recruitment with your agency's concerns about controlling online messaging
• Implement your agency's traditional branding online

Stephen Chapman, Public Affairs Specialist
PEACE CORPS

Amber Smigiel, Internet Marketing Specialist
PEACE CORPS

Join a group of your colleagues for lunch with an informal discussion facilitated by one of our expert speakers. Take this opportunity to join others in a small, interactive group setting to network and brainstorm solutions to your most pressing social media and recruiting concerns.

2:15 p.m.

Utilizing Social Media To Build Your Employer Brand, Particularly In A Down Economy

Acquiring qualified recruits is tougher than ever. While recruiting during a down economy is usually easier than when the economy is prospering, the military is facing new challenges, from rising obesity rates, to increasing distrust in the government. To combat these challenges, the Navy has put its media dollars toward social networking.

• Challenges faced when old methods are no longer working
• The Navy's new approach – including YouTube, Facebook, Ning, Flickr,
  reference sites, gaming, and mobile tools
• How they've measured their success
• Plans for the future – trends that will affect the military,
  new technologies to consider, etc.

Commander Flex Plexico, Social Media Director
U.S. DEPARTMENT OF THE NAVY

Dave Linabury, SVP, Director Social Media
CAMPBELL-EWALD

3:45 p.m.

Panel Discussion: Using Social Media To Attract Generation Y And Recruit Top College Talent

• Setting appropriate goals for recruiting college students and recent grads
• Choosing the social media tools that work best for this
  audience - - and which ones to avoid
• Measuring the results of your social media campaign

Steven Rothberg, President and Founder
COLLEGERECRUITER.COM

Ryan Healy, Founder and COO
BRAZEN CAREERIST

Matt Casey, CEO
CAMPUSGOV

4:45 p.m.
Chairperson's Recap And Close Of Day One

Suzie Grieco, Associate
BOOZ ALLEN HAMILTON

We invite you to join us for a drink as you relax with your peers. All conference attendees and speakers are welcome to join us for this special opportunity to continue networking. Don't miss this chance to benchmark new ideas over complimentary drinks!

Sign up during the day for dinner with a group. Take advantage of DC's fine dining while you continue to network with your colleagues.