Jump-start your conference experience by attending these interactive and practical workshops. These information-packed sessions are a great opportunity to network with fellow attendees while taking a hands-on, common-sense approach to mastering social media strategies that will enhance your understanding of the informative, case study presentations throughout the entire conference.
Choose A or B or BOTH for Maximum Value and Learning
8:30 a.m. to 11:30 a.m.
MORNING PRE-CONFERENCE WORKSHOP A
Registration and continental breakfast will begin at 8:00 a.m.
for the morning workshop attendees.
Social Media 101: How To Leverage Popular Social Media Tools For Your Organization
In this in-depth workshop, you will learn about emerging new communication strategies using social media and explore ways to use them to better connect with your stakeholders. You will gain a tactical overview of the latest tools, hear specific government case studies, and explore and discuss ways these methods can be implemented within your agency.
Specifically, we will discuss how your organization can:
- Utilize Facebook, Twitter, YouTube, Foursquare and other social medi
services - - what they are and how to use them
- Leverage technology to engage and collaborate with stakeholders
- Empower existing supporters to spread your message within their own networks
- Achieve organizational “buy in” to implement new programs
WORKSHOP LEADERS: Shana Glickfield, a leading communications and advocacy strategist, is a Partner at Beekeeper Group. Shana works with a number of telecommunication clients and manages NextGenWeb.org, USTelecom’s multimedia website dedicated to exploring all of the innovative ways that broadband is improving our quality of life. Shana’s efforts on the project landed USTelecom, the broadband association, on the list of the Top 10 Organizations Using Social Media by Personal Democracy Forum. Shana works with Beekeeper clients on their Web 2.0 strategies, blogger relations, and strategic alliances. Shana previously was the Director of Strategic Communications at Amplify Public Affairs, where she spent several years working with a wide variety of corporate, government, and nonprofit clients on their online communications strategies, focusing on social media and online community building.
Mike Panetta, Partner at Beekeeper Group, is an award-winning public affairs campaign strategist who specializes in using the Internet and social media for creative issue advocacy and grassroots activism. Before becoming a Partner at Beekeeper Group, Mike was Vice President for Public Affairs and Emerging Media at Grassroots Enterprise where he managed a number of the firm’s non-profit, trade association, and political clients and led its embrace of new technology for political, marketing and advocacy purposes. His work has been recognized with top honors from the American Association of Political Consultants, the Public Affairs Council, and George Washington University’s Institute for Politics, Democracy and the Internet. In November 2006, Mike was elected to the position of U.S. “Shadow” Representative in the District of Columbia, and was re-elected in 2008 with the second-highest number of votes of any citywide elected official in the District. In this role, Mike is a leading voice in the fight for District of Columbia statehood and votes in the U.S. Congress.
Rave Reviews From Past Mike Panetta Sessions:
"Many valuable ideas resulted for me to take back to the office."
“This session was a great scene-setter. Looking forward to the following sessions.”
"Great overview. Lots of good examples to look up."
"Good overall information on the challenges and ways to connect to a specific audience."
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