Training: Social Media for Government Conference

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Back By Popular Demand...The 19th Forum
From The Advanced Learning Institute's Acclaimed
Executive Training Series For FEDERAL, STATE & LOCAL
Government Communicators...

Rave Review from a Past A.L.I. Social Media for
Government Conference Attendee:
"Really well done, overall. Speakers were well prepared and had excellent examples."
A. Cannarsa, Public Affairs Specialist
SOCIAL SECURITY ADMINISTRATION

KEY TAKE AWAYS:		Speaking Organizations:
Attend this conference to learn how to capture the power of social media in your organization, along with helpful tools, tips and techniques to get started, including:		Hear practical advice, firsthand, on how to engage your employees and citizens by using social media from leading government agencies and organizations, including:
Developing a social media (blogging, podcasting, wikis, social networks, etc.) strategy to drive performance-based communications Building senior management support for your social media programs Integrating social media tools into your internal and external communications practices Creating Web 2.0 policies and guidelines Communicating more effectively and efficiently through the use of social media (blogs, podcasts, Twitter, Real Simple Syndication (RSS) feeds, video podcasts, and much more) Measuring the effectiveness of your social media strategy and demonstrating its value within your organization Strategically using Twitter, Facebook, and LinkedIn in your organization Monitoring social media for your organization, whether you are participating or not Demonstrating the Return on Investment (ROI) of your social media program Operating social media tools within the boundaries of government restrictions and firewalls Gaining inside knowledge of social media and why it is a crucial addition to your communication arsenal Understanding how social media can be vital during an emergency Maximizing awareness of your agency's mission to the public Learning how to easily communicate to the public through external blogs, podcasts and video podcasting Assimilating cutting-edge communication techniques and tools presented by your peers who are already using social media Utilizing social networking tools as sources of information that the public can use and trust Engaging your employees and the public by connecting them to your organization's goals and strategic plan for the future All conference attendees will be invited to expand their network and continue the conversation in the conference wiki - - you'll be using social media immediately!		U.S. Army Corps of Engineers, Charleston District National Wildlife Federation U.S. Department of Agriculture Centers for Disease Control and Prevention U.S. Department of Defense Court Services and Offender Supervision Agency U.S. Army Public Affairs City of Raleigh, North Carolina U.S. Navy Social Security Administration University of Georgia Libraries U.S. General Services Administration Transportation Security Administration Genome Alberta, Canada U.S. Postal Service National Academy of Public Administration Beekeeper Group readMedia Deloitte Services LP Bridge Consulting Zeiders Enterprises, Inc. Supporting Organizations: Federal Communicators Network
WHY IS THIS EVENT ONE YOU CAN'T MISS?
Several agencies are making dramatic strides in developing approaches and systems that work for them in their communication efforts. The periodic sharing of these experiences and "best practices" is an important element of this government evolution. That is why this forum, presented by the Advanced Learning Institute, is such a valuable opportunity to hear perspectives and share experiences of other professionals engaged in the "journey."
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MAXIMIZE YOUR TRAINING! Choose From Four Workshops For Ultimate Value And Learning! Sign up for your choice of these highly – interactive workshops: Monday, July 12, 2010: Pre-Conference Morning Workshop A: 8:30 a.m. – 11:30 a.m.: Social Media 101: How To Leverage Popular Social Media Tools For Your Organization Pre-Conference Afternoon Workshop B: 1:00 p.m. - 4:00 p.m.: How To Blend Traditional And Non-Traditional New Media Into Your Government Communications Plan Thursday, July 15, 2010: Post-Conference Morning Workshop C: 9:00 a.m. – 12:00 p.m.: Using Social Media To Communicate With And Engage Your Employees: Social Media For Internal Communications Post-Conference Afternoon Workshop D: 1:00 p.m. – 4:00 p.m.: How To Measure And Monitor Social Media Campaigns: Cutting Through The Chatter
Speakers & Key Highlights • Who Will Attend • Benefits of Attending • Rave Reviews Pre-Conference Workshops • Agenda Day 1 • Agenda Day 2 • Post-Conference Workshops Venue & Lodging • Registration Fees • Discounts & Policies • Conference Supporters Register Now • Forward To A Colleague

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