7:30 a.m.
Continental Breakfast & Networking

8:00 a.m.

Chairpersons' Opening of Day Two & Presentation:
Emerging Trends In Governmental Uses Of Technology

Moving beyond the implementation of, and specific strategies for, tools like YouTube, Facebook or Twitter, this session’s focus will look at where things are going from a “big picture” perspective.

Since the start of the Obama administration there has been an aggressive adoption of new “Web 2.0” practices and collaborative technologies applied to issue of public policy, to varying degrees of success. A number of clear patterns and trends have emerged from these early case studies, and more are becoming apparent with the launch of every new government initiative.

This session will explore these trends, and what the future opportunities are, such as:

• Geo-location services such as FourSquare.com
• Using citizen friendly “dashboards”
• Utilizing crowdsourcing to create or enhance content
• Releasing raw data sets to online developers
• Hosting collaborative discussions online
• Reaching underserved communities via online channels

Mike Panetta, Partner
BEEKEEPER GROUP
U.S. “Shadow” Representative, District of Columbia

Shana Glickfield, Partner
BEEKEEPER GROUP

8:55 a.m.

Maximum Communication, Minimum Delay: Linking Practice, Security And Policy In A Networked Web 2.0 World

The U.S. Department of Defense (DoD) has been a leader in the development of community in the "New Media" global information environment. "New Media" is no longer "new," neither are the basic principles that guide conduct that communicates and protects your reputation as well as the network. In this session, you will learn DoD best practices in the Web 2.0 world. It's about working differently.

• Using established principles and policies to open the door to new social media tactics and procedures
• Understanding the differences between how we have been working and how we could be working to maximize productivity and results

Jack Holt, Senior Strategist for Emerging Media,
Office of the Assistant Secretary of Defense for Public Affairs
U.S. DEPARTMENT OF DEFENSE

10:05 a.m.

Empowering Your People: How To Harness The Power Of A Million Using Social Media

How did the U.S. Army go from nearly no social media presence to over 200,000 fans on Facebook, dozens of general officers tweeting and an army of soldiers blogging with the support of their chain of command?

Hear from the Army's Online and Social Media Division as and how the U.S. Army forged their social media boot print, and how your organization can, too.

Learn how the Army launched their social media efforts with a three prong approach of presence, relevance, and penetration, and how they've used education to get engagement within every level of their organization. See how to take social media to the next level, and how it can help you meet your communication goals.

• Fighting bureaucracy - how to get, and keep, leadership engaged
• Crowdsourcing in government - how to harness the power of your
  existing networks to tell your story
• Social media decision making: how to determine which platforms will fit your goals, and when to discard a failed platform
• Strategy - why it's important, even in the social networking space
• Personality - how a brand like the U.S. Army has to keep it personal
• Culture change - why it has to happen to create a successful social media campaign

Lindy Kyzer, Former Employee, Online and Social Media Division,
Office of the Chief of Public Affairs
U.S. ARMY PUBLIC AFFAIRS

10:50 a.m.

Incorporating Social Media Into Your Workplace: How To Convince Your Senior Leaders And Empower Your Staff To Spread Your Organization's Message

Social media is often perceived as a waste of time or yet another task. The National Wildlife Federation has found that this isn't always the case. Their social media strategy empowers a number of staff and programs to find their niche while using social media. They have discovered that when done right, social media can greatly improve the efficiency of internal and external communication.

• Measure results when each program has a different goal
• Choose the right tools that make internal communications better
• Convince senior leaders the value of social media
• Empower the right staff to spread your organization's message

Danielle Brigida, Digital Marketing Manager
NATIONAL WILDLIFE FEDERATION

Kristin Johnson, Online Editorial Manager
NATIONAL WILDLIFE FEDERATION

11:35 a.m.

10 Weeks To A Web 2.0 You: Tools You Can Use In Social Media Training

The University of Georgia Libraries spread far beyond the local university community and has been involved in social media for several years to increase outreach, publicize events, and connect with their users better. Departmental web editors within the Libraries and other library staff write content for the News & Events Blog, participate in social media sites, and submit ideas about the web site.

Sounds easy, right? What do you do if your staff does not know how to use social media? What about those who know how to use it, but feel uncomfortable doing so? What about those who feel that they do not have time to use social media? Is there social media buy-in administratively?

To address these needs, the Libraries' Web Advisory Group and STEP (Staff Training & Enrichment Program; a HR program) partnered together to create a new program, 10 Weeks to a Web2.0 You. This program centers on common social media technologies including blogging and twitter, organizational tools (RSS, project collaboration online, bookmarking), collaborative image editing and podcasting. Presentation materials and class assignments have been folded into an online training program, which is available to anyone to use.  

During this session, you will learn new ideas and strategies for:

• Engaging staff to participate in social media (and general social media guidelines)
• Using blueprints for designing your own program
• Reviewing materials used in the program, and adopting them into your own program

Robin Fay, Head of Database Maintenance, Chair of Emerging Technologies Group,
Web Advisory Group Member
UNIVERSITY OF GEORGIA LIBRARIES

Join a group of your colleagues for lunch with an informal discussion facilitated by one of our expert speakers. Take this opportunity to join others in a small, interactive group setting to network and brainstorm solutions to your most pressing social media concerns.

1:50 p.m.

Group Exercise: Brainstorm Solutions And New Ideas You Can Use

You asked for it, you got it! Interact and discuss solutions to your social media challenges with your fellow attendees and our experienced speakers. You will leave with new tools and hands-on experience and ideas for more successfully applying best practices to your own social media initiatives.

2:35 p.m.

Leveraging Your Social Media Presence To Gain Awareness And To Reach Your Global Audience

Genome Alberta is a not-for-profit research organization funded by the Provincial and Federal governments in Canada. They make extensive use of social media to raise awareness with the general public, reach key influencers, and engage the science community.

In this session, you will learn how the organization has managed to take its small size and leverage its online presence to reach out to an international audience using a virtual team based in Canada and the United States. The organization has contributed to the development of an open source news application which Genome Alberta has adapted to the biotech sector.

Clearing a minefield in Croatia may seem like it is a long way from using social media to your organization or department but you will hear how a little creative thought can take you a long way in developing your goals and objectives while avoiding potential wrecks along the way.

• Select the right social media course for your audience and for the task at hand
• Make efficient use of your content and resources
• Pull together both social and mainstream media in your communications strategy to get the best return on your communications dollar

Mike Spear, Director of Corporate Communications
GENOME ALBERTA, CANADA

3:20 p.m.

Afternoon Refreshment & Networking Break

3:35 p.m.

Web 2.0, Privacy And Other Policy Considerations
For Government Agencies

While the opportunities presented by Web 2.0 technologies are great, there are also significant privacy and data use questions. For the past 1½ years, a subcommittee of the Federal CIO Council’s Privacy Committee has been working on recommended best practices for Federal Agencies use of social media sites. The co-chairs of this effort and will share with you information about what they have learned about approaching terms of service agreements, conducting privacy impact assessments, and drafting systems of records notices under the Privacy Act. The discussion will also touch on other topical lessons such as records management, the Freedom of Information Act, E-Government Act, eDiscovery, and other internal policy questions.

• Downfalls to not having a policy on employee use of social media
• Protection of privacy considerations
• Tracking technologies and IT security
• Notice and agency branding

Jonathan R. Cantor, Executive Director, Office of Privacy and Disclosure
Co-Chair, Federal CIO Council's Privacy Committee
SOCIAL SECURITY ADMINISTRATION

Deborah Kendall, Manager, Strategy and Processes, Privacy and Consumer Policy Office Co-Chair, Federal CIO Council's Privacy Committee
U.S. POSTAL SERVICE

4:10 p.m.

How To Improve Outreach - And ROI – For Employees, Agencies, And Industry Partners With Twitter

General Services Administration’s (GSA) Integrated Technology Services (ITS), a program area within the Federal Acquisition Services (FAS) has an important role in identifying technology solutions from its industry partners, and offering those solutions to agencies and state and local governments via specialized acquisition methods.
 
Six months ago, ITS began tweeting through its @GSA_ITS Twitter account to improve outreach for events, external speaking engagements, and to raise the general awareness of its mission. In that short time it has gained 400 followers and appears on 43 lists.
 
In this session, you will gain information on:

• Twitter best practices
• Improving ROI of external events and speaking engagements
• Identifying followers integral to your success
• Tips and Tricks: GovTwit, Twibes, HootSuite
• Using Twitter as a monitor of your organization's social media pulse

Joy G. Fulton, Integrated Technology Communications Specialist
U.S. GENERAL SERVICES ADMINISTRATION

4:55 p.m.
Chairpersons' Recap: Key Takeaways And What To Do When You Get Back To The Office

We'll recap the highlights of the past two days and ask you to share key insights and next steps with the group.

Mike Panetta, Partner
BEEKEEPER GROUP
U.S. "Shadow" Representative, District of Columbia

Shana Glickfield, Partner
BEEKEEPER GROUP