Choose C or D or BOTH for Maximum Value and Learning

Using Social Media To Communicate With And Engage Your Employees: Social Media For Internal Communications

With the dramatic expansion of social media and its significant impact on the way we communicate today, many government organizations are struggling with the question of whether to and how to integrate social media into their employee communication and engagement strategies.

Social media can be an effective way to connect with your customers, engage employees, and better understand what they are thinking. But there are also many questions being raised by organizations about social media’s return on investment, legal and HR concerns, loss of control over the messages, and whether or not employees will use these tools once they are available.

This highly interactive workshop will focus on how to address these challenges and begin to integrate social media into your current employee communication strategies.

Through government case studies and practical tools, you will learn:

• Best practices around how organizations are currently using social media tools to engage employees
• Ways to educate your organization on social media and address concerns
• A model for incorporating social media into your current employee communication strategy and tools
• An action planning process that will help facilitate participation by stakeholders
• Ways to capture learnings and measure your success

WORKSHOP LEADER: Michelle Mahony, a Principal at Bridge Consulting, has focused on facilitating connections with her clients to create highly engaged workforces committed to business success for over 16 years. Whether it's connecting people to a business or change strategy, leaders to employees, people to technology, or generations with each other, Michelle focuses on engagement, communication and change management strategies to help organizations across industries achieve their objectives. Michelle also served on the faculty in the Education Department at Whitman College, where she taught students effective pedagogical and communication methods, as well as Developmental Psychology.

Testimonials From Past Bridge Consulting Sessions:

“Excellent presentation.  Exceptionally knowledgeable and great instructor.”

“Thanks for all the examples and links to additional references.”

"Appreciated the practical tips, examples, and stories to apply to my own organization."

"One of the best speakers; great tools that can be easily applied."

12:00 p.m. to 1:00 p.m.
Afternoon break/lunch on your own

How To Measure And Monitor Social Media Campaigns: Cutting Through The Chatter

One of the biggest problems individuals and organizations face when embarking on a new social media campaign is what to do with all the data.  How do you read it? What do you do with it? What the heck does it all mean?

The goal of this interactive and hands-on session is to show you what it all means and how to effectively use social media information. This session will cover the tools used and how they can be applied to government and the public sector. Whether for political campaigns or White House initiatives such as the First Lady's fight against childhood obesity, social media can help you achieve your own program goals.

Specifically, you’ll leave this workshop with new tools and strategies to help you: 

• Effectively measure social media
• Interpret the data to help you target the most effective social media programs
• Understand social media tools
• Master social media engagement

WORKSHOP LEADERS: Steve Lunceford, Public Sector Strategic Communications, Deloitte Services LP, specializes in strategic communications using both traditional channels and online media. He has 20 years experience in media relations and corporate communications (10 years in the public sector), working with key international, U.S., local and trade media while supporting Fortune 100 firms.  He has broad-based expertise in corporate positioning and raising awareness for brands, products and services; from public sector projects to wireless, broadband to enterprise IT as well as entertainment, hospitality and travel industry experience.  Mr. Lunceford is also an expert in crisis communications planning and execution, and he has become a leading voice in the "Government 2.0" and Open Government movements.

Jack Holt is the Sr. Strategist for Emerging Media for the Department of Defense developing communication strategies and tactics incorporating New Media tools with traditional Public Affairs channels to maximize the effect of DoD communication efforts. Holt has briefed senior leaders on New and Social Media and conducted strategy sessions to address corporate level strategic objectives. Jack is a member of the vGov Steering Committee, the DoDTechipedia Governance Board, the University of Oklahoma Risk and Crisis Management Community Advisory Board, the PRSA Counselors to Higher Education Committee and the 2009 Chair for the PRSA National Capital Region Public Affairs and Government Committee. He has taught sessions on New Media strategies and tactics at the Defense Information School, the Naval Postgraduate School and the NATO School.