This conference is a must-attend event for all those who are serious about using social media to engage employees and citizens by using blogging, podcasting and the latest Web 2.0 technologies to drive communication results. You will benefit from:

1. More than 29 innovative speakers at your disposal to share their strategies and experiences in social media fundamentals that are already proven to work
2. Over 24 hours of intense, interactive learning - we guarantee you will recoup your money spent by implementing just a few of the strategies shared during the conference
3. The opportunity to customize your learning by participating in two days of unique and interactive workshop sessions that will enable you to practice and apply your skills in peer groups -- you will walk away with strategies and tactics that you can begin to implement in your own organization
4. An abundance of networking opportunities -- you will make many new contacts so be sure to bring plenty of business cards to exchange with your fellow attendees
5. A comprehensive overview of social media strategies and processes from leading practitioners like the U.S. Army, University of Georgia Libraries, Social Security Administration, Transportation Security Administration, and many more
6. Acquiring new knowledge to lead your organization through the imperative, yet sometimes extremely difficult, responsibility of ensuring that the right information gets to the right people, efficiently and effectively
7. A complimentary packet of research materials that will serve as a helpful resource long after you have attended this conference
8. A formal Certificate of Completion which documents your training achievement and commitment to continuing professional development
9. Optional networking lunches that give you the opportunity to brainstorm and benchmark solutions with your fellow attendees
10. Participating in instructional sessions that will share real-world examples, tactics and lessons learned from leading social media initiatives that will ground you in advancing your own strategy
11. The opportunity to learn how to engage your employees and citizens by using social media from leading government agencies and organizations

Dear Federal, State and Local Government Communications Professionals:

Social media and emerging technologies continue to dramatically change the way we communicate with each other and our target audiences. We can no longer assume that our stakeholders will be exposed to our core messages if we do not diversify the channels through which they are delivered. The era of the social network has arrived and is starting to be used by the public sector in innovative ways – agencies can no longer take a “wait and see” approach, the time to begin implementing a social media strategy is now.

We know things move fast when it comes to social media; it seems like just a few years ago nobody had even heard of Facebook, Twitter, or YouTube and now they’ve become essential tools for communicating with almost any audience. However, new tools don’t necessary change basic communications strategies or tactics, they just increase the pace and reach of your messaging. That’s why we’re excited about this conference, as we’ll be demonstrating real world example from government and public sector practitioners and learn about how they leveraged these new social media tools to reach their intended audience.  I hope you’ll be able to join us!

How Will This Conference Help You And Your Organization?

This conference will help you understand how to utilize new social media tools with your employees, the citizens you serve, and other stakeholders and customers – don't be left behind!

At this conference, you will hear proven strategies and practical experience, firsthand, from leading organizations and practitioners, on how to use new social media technologies and tools to improve your communication initiatives and practices, including how the:

• City of Raleigh, North Carolina used creative budgeting and collaboration to get their social media video project off the ground 
• National Wildlife Federation discovered that when done right, social media can greatly improve the efficiency of internal and external communication
• Centers for Disease Control and Prevention developed and promoted their own social media resources in-house and required no additional financial resources—evidencing that social media can effectively increase reach without increased cost

Click here to register or call our conference hotline at 888-362-7400 to attend A.L.I.'s conference on "Social Media for Government: How To Engage Your Employees And Citizens By Using The Latest Web 2.0 Technologies To Drive Communication Results," this July in Washington, DC.  Take this opportunity to hear from leading communicators and organizations that are already using social media to change the way their organizations operate and communicate, and how they engage key stakeholders.

I look forward to seeing you at this information-packed event.

Sincerely,

Mike Panetta, Partner
BEEKEEPER GROUP
U.S. “Shadow” Representative, District of Columbia
Conference Co-Chairperson

Mike Panetta, Partner at Beekeeper Group, is an award winning public affairs campaign strategist who specializes in using the Internet and social media for creative issue advocacy and grassroots activism.  Before becoming a Partner at Beekeeper Group, Mike was Vice President for Public Affairs and Emerging Media at Grassroots Enterprise where he managed a number of the firm’s non-profit, trade association, and political clients and led its embrace of new technology for political, marketing and advocacy purposes. In November 2006, Mike was elected to the position of U.S. “Shadow” Representative in the District of Columbia, and was re-elected in 2008 with the second-highest number of votes of any citywide elected official in the District. In this role, Mike is a leading voice in the fight for District of Columbia statehood and votes in the U.S. Congress.

Shana Glickfield
BEEKEEPER GROUP
Conference Co-Chairperson

Shana Glickfield, a leading communications and advocacy strategist, is a Partner at Beekeeper Group.  Shana works with Beekeeper clients on their Web 2.0 strategies, blogger relations, and strategic alliances. Shana previously was the Director of Strategic Communications at Amplify Public Affairs, where she spent several years working with a wide variety of corporate, government, and nonprofit clients on their online communications strategies, focusing on social media and online community building.

P.S. Reserve your spot today to learn how you and your team can better manage your social media efforts that result in maximized communications. Register 3 people and get the 4th for FREE! For more information, call (888) 362-7400 or click here for details.