That old adage, “Do as I say and not as I do” doesn’t work on wayward teenagers, and it’s equally as ineffective in your workplace. Employee engagement begins at the executive level and trickles down through members of management. If the upper echelon is not committed to the cause, don’t expect hourly employees to take
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Mobile Intranets Once upon a time, mobile devices were the size of small bricks and used exclusively by the rich and famous. Today, over 75% of the American population owns a smartphone, which they can easily tuck into their pocket. With employees spending almost as much time on their phones as their computers, many companies
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Two worlds live inside corporations today. At one end of the spectrum you have workers who are almost entirely disconnected from their organizations. They represent the estimated 80 percent of the global workforce who aren’t sitting at computers all day. They have a challenge knowing what’s happening at their company. They feel left out. Then
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From the Brilliant Ink Blog by Patty Youngclaus Brilliant Ink’s Ann Melinger will be speaking at ALI’s upcoming conference Aligning HR & Internal Communications to Boost the Employee Experience, April 24 – 26 in New York. Melinger will lead an Interactive Workshop: How to Tackle Measurement Challenges Through Strategy, Business-Driven Communications and HR Goals _______________________
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One of the world’s largest digital industrial companies, this global brand has hundreds of thousands of employees in multiple business units, spread across countless countries. Keeping their employees connected and engaged is incredibly challenging. Lack of Connection with Employees The company had numerous siloed business units with different internal communication strategies and tactics. The
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Written by Andre Eggert | Granicus With video increasingly becoming the content of choice for consumers, it’s important to make sure that information is accessible to everyone. A great way to do that is providing closed captioning on all of your video. Need more convincing? Here’s just a few reasons to consider it. It helps
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Written by Rob Rosenberg, Springboard Brand & Creative Strategy Last year brought about many major shifts and conversations in the healthcare industry; from new national health plans to ongoing debates of repeal or reform of the Affordable Care Act. All of these have had an impact on healthcare marketing and most organizations are holding tight
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Written by Kathryn Stokes, NAGC President Crisis communications planning has never been more important than it is today. The proliferation of social media has the ability to turn any event into an out-of-control news cycle in the blink of an eye. Social media may not be the culprit, but more often these days, groups use
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Written by Georgina Bromwich Sometimes I wonder what language my clients are talking in. It sounds like English. And there are plenty of filler words that make sense. But then they throw in an abstract name for an internal project, a nifty abbreviation, or a lofty saying that sums up their brand’s essence. And when
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Written by Chuck Gose, SocialChorus We know that it is important to get leaders involved in communication, but it can be a challenge for some. Either leaders are apprehensive to share bits of themselves, are timid in front of a camera or simply do not make the time. It’s a struggle. Because when communicators find
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