Healthcare

Improving Employee Engagement through Modernized Health Care Communications: Conference Roundup

Over 20 of the best health care internal communicators gathered in Boston to discuss and present their successes with improving employee engagement through their internal communications strategies. The morning of Sept. 18th, 2019 opened with the conference facilitator, CEO and Co-Founder of Local Wisdom, Pinaki Kathiari’s own inspiring experience as a health care administrator. The

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Your Brand Storytelling Checklist: Everything You Need to Craft Your Brand’s Story

Written on BrandTrust.com. On the first day of her high school journalism class, Nora Ephron’s teacher gave the class an assignment. The students were to write the lede of a news story, adapted from the following information: Kenneth L. Peters, the principal of Beverly Hills High School, announced today that the entire school faculty will

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Your Brand Strategy Answer? Asking Better Questions

Written on Brandtrust.com. Ask any child what they know about Albert Einstein, and they’ll produce the fabled answer: E=mc2. He’d probably prefer his legacy to be defined by a question instead. Einstein always despised rote recitation. As a teenager in Germany, he ran away from school when his instructors insisted he memorize the content of

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Top 11 Attributes of Leaders Who Excel at Communication and How We Define Them

Written by David Grossman, YourThoughtPartner.com. We’re often asked what qualities the most effective leaders have when it comes to communicating effectively. Through our quantitative research of more than 750,000 leaders and employees inside some of the world’s leading organizations, and in the many focus groups we conduct every year, we’ve identified 11 attributes that matter

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The Four Questions Leaders Must Answer During Any Change

Written by David Grossman, YourThoughtPartner.com. Chances are you’re working today on a change that affects your team. How you implement that change will impact whether you meet your overall goals. Here’s the mistake leaders can’t help but make: they wait to communicate. Until they have more information. Until they have “all the answers.” Until it’s

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Another Battle Over Workplace Email

Written by David Grossman, YourThoughtPartner.com. New Yorkers would get a break from after-hours work emails under a bill introduced this month by a New York City Councilman. According to The New York Times, the proposed “Right to Disconnect” bill would ban private companies with more than 10 employees from requiring workers to respond to electronic

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Leadership: 6 Clues It’s Time to Adopt a Strategic Messaging Platform

To be best-in-class we must think about standard operating procedures. That’s one of the commonalities we see with our clients who are taking a lead globally in the communications arena. The best place to start is to have a common messaging methodology, which allows staff to be more efficient and deliver a better work product.

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5 Steps to Meaningful Internal Communication

Effective internal communication can improve an organization and drive business success by turning strategy into action. Yet too often, executives measure communication through emails sent or town halls hosted rather than by the one metric that truly matters—how well key leaders and their employees understand and have acted on what’s communicated. Clearly, there’s a real

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The Transition of the Chief Marketing Officer to the Chief Growth Officer-It’s the Real Thing

Written by Rob Rosenberg, Springboard Brand & Creative Strategy Last year brought about many major shifts and conversations in the healthcare industry; from new national health plans to ongoing debates of repeal or reform of the Affordable Care Act. All of these have had an impact on healthcare marketing and most organizations are holding tight

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