Communications

Leadership: 6 Clues It’s Time to Adopt a Strategic Messaging Platform

To be best-in-class we must think about standard operating procedures. That’s one of the commonalities we see with our clients who are taking a lead globally in the communications arena. The best place to start is to have a common messaging methodology, which allows staff to be more efficient and deliver a better work product.

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 2/3 of Organizations Now Use New Internal Communications Technologies

A new study released at the Engage16 annual workforce communications conference last week revealed that 2 out of 3 corporations are investing in employee communications technology. What took them so long? Every CIO and internal communications professional we speak with complain that getting employees to read internal communications has been extremely difficult for a number of years. Studies

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5 Steps to Meaningful Internal Communication

Effective internal communication can improve an organization and drive business success by turning strategy into action. Yet too often, executives measure communication through emails sent or town halls hosted rather than by the one metric that truly matters—how well key leaders and their employees understand and have acted on what’s communicated. Clearly, there’s a real

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Internal/External Brand Perception

New research shows that only 19% of employees globally think their employee experience and image of their company matches up with the external brand image. According to a report by Weber Shandwick, the global public relations firm, less than a fifth of employees feels there is strong alignment between their employer’s external image and the

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Hack the Experience

  At ALI’s recent Strategic Internal Communications Conference in San Francisco, we tackled one of the greatest challenges facing companies today – how to create an outstanding experience from the very first moment employees connect with your company. Here were our challenges: #1: The Job Hunt How can we communicate our unique employee experience in a

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Finding the simplicity in complexity

Finding the simplicity in complexity

  Finding the simplicity in complexity Comedy shows that mock politics and topical issues, are nothing new. But British comedian John Oliver has introduced a fresh angle with his American talk show, Last Week Tonight. On the surface, a show that features topics like net neutrality, cryptocurrency, and the Argentinian debt crisis, is likely to

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