FACEBOOK + INSTAGRAM | METRICS THAT MATTER Odds are your social media team can rattle off the number of likes, shares and other basics off the top of their noggins. Here’s the real question—what do those metrics mean? Also, how do you go beyond the basics and make those numbers work for you? Big business
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In today’s marketing landscape, video plays an increasingly powerful role in brands’ social media strategies. Often considered to be the most engaging form of content, short, captivating videos flood various social channels on a daily basis. So, how can you deliver top-notch social videos that drive followers to engage with your brand? You can start
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Written by Maddie Ecker, AgencyChief.com. Social media trends are, in a word, ephemeral. Just when you think you’ve finally locked down how to properly use Snapchat filters, the platform changes. Despite the ever-evolving landscape of social media, we took a look at the top five trends that will undoubtedly dominate the back half of 2018.
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Written by Masters In Communications.org In our hyper-technological world, communication methods change at an incredibly rapid pace. First there was email, then message boards, then instant messaging, then MySpace and Friendster, and now Facebook, Instagram, chatbots, Netflix, and dozens of other communication methods. There are always new technologies, and new ways for people to interact
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Written by Ally Sherman, Chief. Facebook has been in the news for some problematic issues. Recent scandals around “fake news” and the misuse of data have many wondering about the platform’s credibility and asking what impact this has on, well, everyone. Despite this, Facebook remains one of the biggest players in the social media game
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With CHIEF being right here in the heart of DC, of course we’re always thinking about politics. While we are strictly a non-partisan shop, that doesn’t mean we can’t learn things from the “industry” of our city. And as a former political staffer, this is a topic near and dear to my heart. Let’s go on a
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You’ve experienced this before: You subscribe to your favorite store’s email and get a message that features the greatest pair of shoes you’ve ever seen. You click the link that leads you to their website. Then, you see the price tag and think, “The shoes are great, but not that great.”Over the next couple of
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New research shows that only 19% of employees globally think their employee experience and image of their company matches up with the external brand image. According to a report by Weber Shandwick, the global public relations firm, less than a fifth of employees feels there is strong alignment between their employer’s external image and the
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With so many channels and services available, it’s often difficult for government agencies to determine the best way to reach their constituents. At the 2018 Granicus National Summit, we asked three public servants to explain how their agencies chose a digital path forward that effectively engaged their citizens. Our speakers included: Chip Harman, Content
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Written by Rob Rosenberg, Springboard Brand & Creative Strategy Last year brought about many major shifts and conversations in the healthcare industry; from new national health plans to ongoing debates of repeal or reform of the Affordable Care Act. All of these have had an impact on healthcare marketing and most organizations are holding tight
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