Choose A or B or BOTH for Maximum Value and Learning

Social Media 101: Demystifying The World Of New Media Tools For Implementation In Your Healthcare Organization

Communications are changing. From the ubiquity of the internet to the availability of information, how we interact with each other, with brands, and with corporations is at a fundamental crossroads. New technologies lead to new opportunities and navigating and succeeding in this environment can be a challenge. Relevancy, credibility and transparency are the new currency of the digital communications economy, and missteps will get you burned.

• Launch your own blog or wiki in a few simple steps
• Use Facebook, Twitter and Yammer to foster deeper levels of communication with your audiences
• Leverage these tools to spread up-to-date information

WORKSHOP LEADER: Melissa Barnes is a senior vice president in the Fleishman-Hillard digital practice where she oversees the consumer digital team. She specializes in developing integrated campaigns that utilize online and traditional strategies and tactics to maximize impact. Before joining Fleishman-Hillard, Ms. Barnes worked at Ruder Finn. Her past clients include Phonak, Ortho-McNeil-Janssen Pharmaceuticals, Kellogg, Foster's Wine Estates, Glacéau and many others. Ms. Barnes graduated from the University of Missouri School of Journalism.

12:00 p.m. to 1:30 p.m.
Afternoon break/lunch on your own.

1:30 p.m. to 4:30 p.m.
AFTERNOON PRE-CONFERENCE WORKSHOP B

Social Media 102: Making The Most Of Existing Online Tools To Monitor Conversations And Connect With Patients

Connecting with patients and healthcare practitioners in relevant ways is a two-step process. First, you must know what they're thinking and, secondly, you need to learn how and where to connect with them. In this hands-on workshop, we’ll look at the tools you can use to find conversations and then learn how you can use the information you're collecting to create meaningful connections with others.

• All the different reasons to listen to online conversations
• The concept of RSS feeds and how to set up an RSS reader
• How your branding and your online presence are related
• How to use online research tools to improve your content creation and conversation responses
• The basics of blogging and how to get your facility started

Knowledge is power. By learning how to monitor online conversations, you'll have the power to connect with patients in a more meaningful way by talking to them in their language, tackling their most passionate concerns and creating content that will resonate in a deeper way.

While participants are invited to bring their laptops to get the most out of this workshop, there is ample room to learn with or without.

WORKSHOP LEADER: After 10 years working in marketing as a copywriter at several traditional advertising agencies, Mark Goren, New Media Strategist and Trainer at Transmission Content + Creative, turned his attention and creative thinking to the field of social network marketing, all so he can help businesses reach people on their terms. Today, Mark consults with direct clients, as well as advertising and P.R. agencies in the U.S. and Canada.