This conference is a must-attend event for all those who are committed to using social media to engage their community, improve quality of service, and build their reputation to achieve results. You will benefit from:

• 22 innovative speakers at your disposal to share their strategies and experiences in using blogs, podcasts, wikis, Twitter, and other Web 2.0 tools in the healthcare arena
• Over 24 hours of intense, interactive learning - we guarantee you will recoup your money spent by implementing just a few of the strategies shared during the conference
• Networking lunches that give you the opportunity to brainstorm and benchmark solutions with your fellow attendees
• Unique and interactive optional workshop sessions that will enable you to practice and apply your skills in peer groups -- you will walk away with new strategies and tactics that you can begin to implement in your own organization
• An abundance of networking opportunities -- be sure to bring plenty of business cards as you will make many new contacts
• A comprehensive overview of social media innovations from leading healthcare practitioners like Kaiser Permanente, Aurora Health Care, Humana, Wyeth, University of Maryland Medical Center, and many more
• Acquiring new knowledge to help transform your communications and impact your organization's bottom line
• Participating in instructional sessions that will share real-world examples, tactics and lessons learned in leading social media initiatives that will ground you in advancing your own strategy
• The opportunity to learn how to use new social media tools to foster your organization's values and mission, in a hands-on environment
• A complimentary packet of research materials that will serve as a helpful resource long after you have attended this conference
• A formal Certificate of Completion which documents your training achievement and commitment to continuing professional development

Dear Communications, Marketing, PR or HR Executive:

Hello. Everything has changed.

Change is happening faster than ever and the world is getting smaller. For a communicator, this can be daunting. For a healthcare communicator, it can be doubly so. People connect and communicate in new ways across a multitude of uncontrolled channels and patients are making healthcare decisions that are based on access to information in a way that was unheard of 10 years ago. Every new innovation brings with it a new set of challenges. Traditional forms of communicating with patients, prospects and physicians are diminishing in effectiveness while social networking, social media, crowd sourcing and Web 2.0 are replacing them. But where will you start? How will you decide what’s right for your business? How will you demonstrate results? These questions can haunt even the most seasoned communications professional.

Nothing has changed.

Communication is still about content, credibility, and trust... about influencing those who influence others, about understanding and leveraging context, and about managing reputation by managing relationships through dialogue and interaction.

The digital tools that are becoming more and more pervasive in our lives are no longer in their infancy, and strategically deploying them effectively into your communication mix can have a huge impact on awareness, brand favorability, and most importantly, sales.

Moving from what to how.

• National Institute on Drug Abuse deployed a diverse portfolio of interactive communication strategies to initiate a "conversation" with the youth population in an evolving digital landscape
• Aurora Health Care successfully embraced social media in an effort to engage the community, empower employees, and provide a better patient care experience
• Ohio State University Medical Center handled the responsibilities of HIPAA, identity theft, and privacy concerns while implementing new social media technologies

Don't be left behind - Register today online or call our conference hotline at 888-362-7400 to attend A.L.I.'s conference on "SOCIAL MEDIA for HEALTHCARE: How To Use The Latest Web 2.0 Technologies To Engage Your Community, Improve Quality Of Service, And Build Your Reputation," this October in Washington, DC, to hear from healthcare professionals who are currently utilizing social media tools. I look forward to seeing you at this information-packed event.