Choose C or D or BOTH for maximum value and learning

Practicing Social Media: Where And When To Use Social Media Tools To Improve Your Internal And External Communications And Awareness

At this conference, you will have heard many high-level presentations on the use of social media within healthcare organizations. Understanding how specific social media practices and tools are best matched to organizational product, service and market requirements, however, can be quite challenging.

This workshop will provide a situational working model that shows where and when to use (or avoid the use of) specific social media tools for different internal or external communication objectives.

In effect, the workshop is a class designed to introduce you to working with various social media tools, with emphasis on creating and using social media programs effectively once back home in your organization.

• When a blog makes sense and key steps to take if you
  decide to create your own blog
• How podcasting works and when to use live streaming
  podcasts vs. recorded/edited podcasts
• Why wikis are gaining traction as a new way to manage
  internal projects as well as external social media events
• When and how to incorporate Twitter, Facebook and YouTube
  into your communication strategies
• How Really Simple Syndication (RSS) works and is integrated
  with other social media tools

WORKSHOP LEADER: Tom Stitt, Co-Founder/Managing Director of Aperial, has led interactive media projects around the globe for the last 10 years, including interactive television projects at leading healthcare systems like Carolinas Medical, Trinity Healthcare, Walter Reed and St. Joseph of Orange. Aperial is the developer of BlokCast and PatientCast, web-based social publishing services for healthcare organizations and patients. Aperial also provides social media support services to the Healthcare Communications and Social Media group, the leading healthcare communications conversation community on Twitter with over 1,000 followers (#hcsm) where Tom also acts as a moderator.

11:30 a.m. to 1:00 p.m.
Afternoon break/lunch on your own.

How To Incorporate Twitter And Other Microsharing Platforms Into Your Healthcare Communications Plan

This workshop will prepare you with a hands-on understanding of the role of Twitter and other real-time social technologies and communities. The healthcare industry faces social media challenges that don't factor into other industries. Twitter and other microsharing platforms will play increasingly important roles in the total social media landscape. As a result, understanding the opportunities and challenges of Twitter is an essential part of comprehensive social media strategies.

• Introduction/background to Twitter
• What Twitter is and what it isn't
• Twitter 101 – an overview of the basics
• Twitter's Application Programming Interface (API) and why you need to understand its importance
• Tools of the trade (desktop clients, web-based clients, other applications)
• How to monitor conversations (brand & reputation management)
• Practical tips (etiquette, content, sharing, interacting, etc.)
• Considerations for the Health Insurance Portability and Accountability Act (HIPAA) Privacy Rule
• Privacy and dignity matters on Twitter
• Specific uses (examples from marketing, internal use, patient support, etc.)
• Patient/consumer perspective: Why do patients tweet? What do they want?
• Live demo, hands-on training
• Do's & don'ts

As Twitter & other real-time media become increasingly popular modes of communication, it’s important for individuals and organizations to master these tools if they wish to have a voice online, improve the efficiency of their external and internal communications and respond effectively and safely to challenges of an exponentially changing business landscape. This session will provide you with an understanding of these media and offer strategies and specific tips on how to use these communities remarkably.

You won't want to miss this insightful and informative session on the social media tool that everyone's talking about!

WORKSHOP LEADER: Phil Baumann is CEO, CareVocate, LLC, a web presence consultancy providing strategic guidance to individuals and organizations. He is a second-career registered nurse who has specialized in critical care. He started his career as an accountant and has worked in enterprises in financial reporting, treasury management and systems implementation. Therefore, he offers a unique perspective that blends his enterprise background with his clinical experience to help provide leadership in the use of social software and communities.