Training: Social Media for Healthcare Conference

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The Advanced Learning Institute's Acclaimed Communications & Social Media Training Series, Specialized For Healthcare...

Rave Review from a Past Social Media Conference Attendee:
"I came to get some case studies from leading companies that I could take back and relay to others to get social media started at our department statewide. I feel much more prepared to do this and my expectations are grounded in reality instead of theory."
S. Palmer, Director, Communications and Health Marketing
Alabama Department of Public Health

KEY TAKE AWAYS:		Speaking Organizations:
Attend this healthcare conference to learn how to use social media, and leverage the latest interactive Web 2.0 tools and techniques to advance your organizational goals, by:		Hear practical solutions you can apply immediately to help integrate social media strategies and new Web 2.0 technologies into your healthcare communications and marketing programs to engage your community, improve quality of service, and build your reputation from:
Engaging your organization to use the latest social media tools to maximize effectiveness, increase productivity, inspire innovation, and advance your culture Developing a social media (blogging, podcasting, wikis, social networks, Twitter, etc.) strategy to drive performance-based communications Understanding how these new social media technologies work including legal considerations, such as the Health Insurance Portability and Accountability Act (HIPAA) Privacy Rule, IT support, policy and guidelines Establishing a stronger sense of community and brand for your healthcare organization Determining key steps and strategies for setting up and managing an effective blog Integrating new social media tools with traditional media to multiply your program's results Harnessing the collaborative power of your organization's social media tools to improve your quality of service Building senior management support for your social media programs Determining the Web 2.0 spaces that have relevance for your organization and brand Measuring the value of your organization's social media strategy: determining key metrics and gathering employee and/or customer feedback Leveraging Web 2.0 technologies to build your organization's reputation Developing your online communications to meet the needs of a diverse employee population Transforming your organization's blog/podcast from purely an information source to a comprehensive strategic tool Building the business case and demonstrating the ROI of your social media program Monitoring customer feedback and satisfaction Marketing your social media programs both internally and externally to encourage their use Discovering an untapped audience and potential business opportunities		Centers for Disease Control and Prevention (CDC) Humana Inc. Valley Medical Center Foundation Kaiser Permanente Wyeth Aurora Health Care Fleishman-Hillard Bon Secours Health System Brooks Health System Hospital Social Network List University of Maryland Medical System Cooperative Of American Physicians Inc. Baylor College of Medicine / Texas Children's Hospital Ohio State University Medical Center Watson Wyatt Worldwide IQ Solutions, Inc. Pediatrics Now Transmission Content + Creative Aperial CareVocate, LLC Sensis MedTouch Supporting Organizations:
WHY IS THIS A CAN'T MISS EVENT?
Several organizations are making dramatic strides in developing approaches and systems that work for them. The periodic sharing of these experiences and "best practices" is an important element in this social media evolution. That is why this forum, presented by the Advanced Learning Institute, is such a valuable opportunity to hear perspectives and share experiences of other healthcare professionals engaged in the "journey."
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MAXIMIZE YOUR TRAINING! Choose From Four Workshops For Ultimate Value And Learning! Sign up for your choice of these highly-interactive and practical workshops to focus on your individual needs: Monday, October 5, 2009: Pre-Conference Morning Workshop A: 9:00 a.m. – 12:00 p.m.: Social Media 101: Demystifying The World Of New Media Tools For Implementation In Your Healthcare Organization Pre-Conference Afternoon Workshop B: 1:30 p.m. - 4:30 p.m.: Social Media 102: Making The Most Of Existing Online Tools To Monitor Conversations And Connect With Patients Thursday, October 8, 2009: Post-Conference Morning Workshop C: 8:30 a.m. – 11:30 a.m.: Practicing Social Media: Where And When To Use Social Media Tools To Improve Your Internal And External Communications And Awareness Post-Conference Afternoon Workshop D: 1:00 p.m. – 4:00 p.m.: How To Incorporate Twitter And Other Microsharing Platforms Into Your Healthcare Communications Plan
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