Jump-start your conference experience by attending these interactive and practical workshops. These information-packed sessions are a great opportunity to network with fellow attendees while taking a hands-on, common-sense approach to mastering social media strategies that will enhance your understanding of the informative, case study presentations throughout the entire conference.

Choose A or B or BOTH for Maximum Value and Learning

Social Media 101: How To Integrate Social Media Into Your Communications Plan— Answering Your Toughest Questions On How To Get Your Agency Started By Using The Right Tools, Managing The Process And Tracking Results

This workshop will provide you with the basic understanding of Government 2.0 through its use of social media in the simplest of language. You will know what a wiki, blog, and a tweet is and how the Government uses them to communicate their messages.

You will learn how government agencies are using social media to reach their constituents, as well as communicate to each other within the office, even to the next cubicle. We will also discuss what could be the best social media methodology for your office and how to direct your approach in communicating with others.

Laptops and smartphones are encouraged for this workshop, but not required. Internet connectivity may be limited, so please bring your wireless cards if you have them. Real-world examples will be shown on the web during the workshop.

WORKSHOP LEADER:  Andrea Baker, Navstar Inc. is the Director of Enterprise 2.0 and Social Media Club DC, VP. 

11:30 a.m. to 1:00 p.m.
Afternoon break/lunch on your own.

1:00 p.m. to 4:00 p.m.
AFTERNOON PRE-CONFERENCE WORKSHOP B

How To Measure And Monitor Social Media Campaigns: Cutting Through The Chatter

One of the biggest problems individuals and organizations face when embarking on a new social media campaign is what to do with all the data.  How do you read it? What do you do with it? What the heck does it all mean?

The goal of this interactive and hands-on session is to show you what it all means and how to effectively use social media information. This session will cover the tools used and how they can be applied to government and the public sector. Whether for political campaigns or White House initiatives such as the First Lady's fight against childhood obesity, social media can help you achieve your own program goals.

Specifically, you’ll leave this workshop with new tools and strategies to help you: 

• Effectively measure social media
• Interpret the data to help you target the most effective social media programs
• Understand social media tools
• Master social media engagement

WORKSHOP LEADER:  Steve Lunceford, Public Sector Strategic Communications, Deloitte Services LP, specializes in strategic communications using both traditional channels and online media.