• Developing a social media (blogging, Twitter, podcasting, wikis, social networks, etc.) strategy to drive performance-based communications
• Building senior management support for your social media programs
• Integrating social media tools into your internal and external communications practices
• Creating Web 2.0 policies and guidelines
• Communicating more effectively and efficiently through the use of social media avenues, such as Twitter, YouTube, Facebook, blogs, Real Simple Syndication (RSS) feeds, video podcasts, and much more
• Measuring the effectiveness of your social media strategy and demonstrating its value within your organization
• Strategically using Twitter, Facebook, and LinkedIn in your organization
• Monitoring social media for your organization, whether you are participating or not
• Demonstrating the Return on Investment (ROI) of your social media program
• Operating social media tools within the boundaries of government restrictions and firewalls
• Gaining inside knowledge of social media and why it is a crucial addition to your communication arsenal
• Maximizing awareness of your agency’s mission to the public
• Learning how to easily communicate to the public through external blogs, podcasts and video podcasting
• Assimilating cutting-edge communication techniques and tools presented by your peers who are already using social media
• Utilizing social networking tools as sources of information that the public can use and trust
• Engaging your employees and the public by connecting them to your organization's goals and strategic plan for the future
• Making the case for open source technologies

All conference attendees will
be invited to expand their network
and continue the conversation
in the conference wiki - - you'll
be using social media immediately!

U.S. Department of State

City of Las Vegas, Nevada

U.S. Army Public Affairs

Salt Lake County Youth Services, Utah

Nevada Department of Conservation
and Natural Resources

U.S. China Business Council

San Francisco Public Utilities Commission, California

City of Reno, Nevada

IBM Center for the Business of Government

Utah Department of Public Safety

City of Arvada, Colorado

U.S. Public Health Service Commissioned Corps

Deloitte Services LP

Navstar, Inc.

AboutFace Media Inc.

NIC Inc.

Blue Mountain Labs

Booz Allen Hamilton

Official Media Partner:

Supporting Organizations:

Federal Communicators Network

WHY IS THIS EVENT ONE YOU CAN'T MISS?
Several agencies are making dramatic strides in developing approaches and systems that work for them in their communication efforts. The periodic sharing of these experiences and "best practices" is an important element in this social media evolution. That is why this forum, presented by the Advanced Learning Institute, is such a valuable opportunity to hear perspectives and share experiences of other professionals engaged in the “journey.”           

MAXIMIZE YOUR TRAINING!
Choose From Four Workshops For Ultimate Value And Learning!
Sign up for your choice of these highly – interactive workshops:

Monday, December 6, 2010:

• Pre-Conference Morning Workshop A:
  8:30 a.m. – 11:30 p.m.:
  Social Media 101: How To Integrate Social Media Into Your Communications Plan - - Answering Your Toughest Questions On How To Get Your Agency Started By Using The Right Tools, Managing The Process And Tracking Results
• Pre-Conference Afternoon Workshop B:
  1:00 p.m. - 4:00 p.m.:
  How To Measure And Monitor Social Media Campaigns:  Cutting Through The Chatter

• Post-Conference Morning Workshop C:
  8:30 a.m. – 11:30 a.m.:
  “I Have A Social Media Plan, I Have The Tools—Now What?” How To Develop And Implement Content For Use In Your Social Media Strategy— Creating An Action Plan
• Post-Conference Afternoon Workshop D:
  1:00 p.m. – 4:00 p.m.:
  Best Practices In Establishing Social Media Policies For Government: Benchmark Your Own Plans Against Some Of The Best Social Media Policies And Guidelines