Choose C or D or BOTH for Maximum Value and Learning

“I Have A Social Media Plan, I Have The Tools – Now What?” How To Develop And Implement Content For Use In Your Social Media Strategy - - Creating An Action Plan

OK – you’ve made a commitment to utilizing social media and researched the appropriate tools to use.  Now the big question – what goes on that new Facebook page, your website, the Twitter feed?  How do you get started?  How do you plan content for the future so your audience stays engaged on a long-term basis?

This workshop will teach you practical approaches and tips to creating a content strategy as part of a social media program by providing best-in-class examples of both public and private sector efforts.

The practical tips that will be covered will be put to use by exploring your specific needs, asking you come prepared to share your questions about content development. As a group, you will discuss those questions and apply potential approaches and strategies.

The workshop will also outline specific next steps so you can walk away armed with answers and an action plan for your organization, such as:

This session will focus specifically on:

• Key Items to consider when developing an online content strategy
• How to increase the chances of making your content viral
• How to plan for content development beyond your initial launch
• Utilizing the "distributed web" to circulate your content
• Discovering the types of content that works best with the major outreach tools
  including the web, Facebook, and Twitter

WORKSHOP LEADER:  Denise McKee, is COO at AboutFace Media Inc.- a content marketing agency that creates short form video documentaries for brands, and then optimizes that content for use within social media. 

11:30 a.m. to 1:00 p.m.
Afternoon break/lunch on your own

Best Practices In Establishing Social Media Policies For Government: Benchmark Your Own Plans Against Some Of The Best Social Media Policies And Guidelines

Where does government draw a line between the responsible use of social media and those that abuse it either unintended or intended? There are emerging best practices around the responsible and productive use of social media.  However, it’s one thing to understand the best practice, yet another thing to get them working within your organization. 

In this workshop, we’ll look at compliance and security issues and actual case studies where social media has been successful within the federal government, as well as where it fell down and why.    

Key take aways will include:

• Base lining your social media practices, including the use of systems and existing monitoring and compliance procedures  
• Understanding the core objectives of social media within your organization and how to define success   
• Defining a policy that’s right for your organization, including the use of emerging best practices  
• How to handle disaster, including understanding 5 things that can go wrong with your social media strategy

WORKSHOP LEADER: David (Dave) S. Linthicum is the Chief Technology Officer of Blue Mountain Labs and an internationally recognized industry expert and thought leader, and the author and coauthor of 13 books on computing, including the best-selling "Enterprise Application Integration" (Addison Wesley). Dave keynotes at many leading technology conferences on cloud computing, SOA, Web 2.0, and enterprise architecture, and has appeared on a number of TV and radio shows as a computing expert.