Choose C or D or BOTH for maximum value and learning

A Step-By-Step Framework For Implementing Podcasting In Your Agency: Learning How To Podcast And Understanding How It Works To Boost Your Communications (With Limited Resources)

Whether your agency serves a particular set of constituents, is responsible for setting policy, oversees research, manages historical or cultural collections, or produces educational or public health outreach campaigns, audio podcasting is an excellent way to communicate your initiatives, generate public interest, and promote your mission.

In this workshop, you will learn the basics of creating your own audio podcast that will rival or exceed the quality of many "professional" shows already in existence. Learn about all the tools you will need to do it yourself, from audio editing programs and microphones, to recording interviews over the Internet using Skype, the popular Voice Over Internet Protocol (VOIP) client. Then, we will get our hands dirty by editing an actual episode we will record ourselves, produce and then upload live to the internet. We will also discuss podcast distribution methods, including: RSS feed creation, bandwidth considerations, cell phone delivery, and hosting options.

• Web 2.0 marketing tips on how to optimize your podcast feed
• Podcast directory submission to reach your audiences
• Single-click subscription buttons
• Flash players/podcast widgets

...And much more.

If your agency doesn't have an allocated budget to hire a consultant, PR agency, or a production house to create a podcast, or you just want to learn the details of the podcasting process, this workshop session is for you.

WORKSHOP LEADER: Chris Condayan serves as the Manager for the American Society for Microbiology's (ASM) public education outreach initiative in which he oversees the production of the society’s MicrobeWorld outreach program. In addition to audio podcasting, Condayan is an avid video podcaster, blog builder, twitter user, wiki gardener, and Joomla! advocate, the popular open source content management system.

11:30 a.m. to 1:00 p.m.
Lunch On Your Own

How To Use Social Media To Communicate Your Organization's Services And Connect Citizens To Your Brand

While social media has proven to be a powerful tool for marketing, collaboration and information gathering, it is foremost a forum for human connection. And what better way to connect citizens to the core of an organization's purpose and services than through the powerful medium of storytelling?

Drawing from transformative experiences developing social media strategies for the Federal Emergency Management Agency and Military Health System, this session will walk you through brand building exercises that use human-centered content with web 2.0 tools to create emotionally-resonant communication campaigns.

• Unlock the potential of viral video and YouTube
• Determine and maintain a human tone in your content
• Maintain brand consistency through a coherent user experience
• Make social networking truly "social"

Citizens frequently forget that their government is a social organization comprised of people - each with compelling stories about the work that they are often very passionate about. This workshop will help you and your agency ultimately tell your stories and give an effective and human face to civic duty.

WORKSHOP LEADERS:

Matt Bado is a Senior Consultant with Booz Allen Hamilton, a global strategy and technology consulting firm where he is one of the firm’s chief social media experts. Mr. Bado works with clients to integrate social media tools and technologies into their communications and public engagement strategies. Mr. Bado currently is the social media lead for the Military Health System, a unique partnership of medical educators, medical researchers, and healthcare providers and their support personnel worldwide. Mr. Bado hails from McKinney, Texas, about 30 miles north of Dallas. He graduated from Bethany College in West Virginia with a degree in Communications and received his MA from the Graduate School of Political Management at The George Washington University.

Michael Dumlao is a Senior Consultant with Booz Allen Hamilton specializing in creative multimedia design and social media strategy with a focus on participatory risk and crisis communications. He has developed integrated online brand strategies for the Federal Emergency Management Agency, the National Protection and Programs Directorate, the Immigration and Customs Enforcement agency, and other entities in the defense, homeland security, and civil sectors. Michael received training in multimedia design from the Sydney University College of Art, a B.A. in photography from the University of California in Santa Barbara, and an M.A. in Communication, Culture, and Technology from Georgetown University. Though he now calls Washington, DC home, Mr. Dumlao hails in equal parts from Manila, Philippines, Sydney, Australia and Santa Barbara, California.

Testimonials From Past Booz Allen Hamilton Sessions:

"Great insight into aggregation of best-in-class tools to meet the needs of people."

"Practical experience shared is excellent; made the topics more applicable."

"Best wrap-up you could provide – thanks!"

"Top-notch presentation. Interesting. Good content."