Attend this conference to learn how to capture the power of social media in your organization, along with helpful tools, tips and techniques to get started, including: |
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Hear practical advice, firsthand, on how to engage your employees and citizens by using social media from leading government agencies and organizations, including: |
- Developing a social media (blogging, podcasting, wikis, etc.) strategy to drive performance-based communications
- Building senior management support for your social media programs
- Integrating social media tools into your internal and external communications practices
- Creating Web 2.0 policies and guidelines
- Communicating more effectively and efficiently through the use of social media (blogs, podcasts, Twitter, Real Simple Syndication (RSS) feeds, video podcasts, and much more)
- Using Twitter to interact with constituents, promote your programs and build community
- Measuring the effectiveness of your social media strategy and determining its value within your organization
- Demonstrating the Return on Investment (ROI) of your social media program
- Operating social media tools within the boundaries of government restrictions and firewalls
- Gaining inside knowledge of social media and why it is a crucial addition to your communication arsenal
- Maximizing awareness of your agency’s mission to the public
- Learning how to easily communicate to the public through external blogs, podcasts and video podcasting
- Assimilating cutting-edge communication techniques and tools presented by your peers who are already using social media
- Utilizing social networking tools as sources of information that the public can use and trust
- Engaging your employees and the public by connecting them to your organization's goals and strategic plan for the future
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U.S. Department of State
National Institutes of Health,
U.S. Department of Health and Human Services
Office of the Chief of Public Affairs, U.S. Army
U.S. General Services Administration
IBM Center for the Business of Government
Chesterfield County, Virginia
U.S. Geological Survey, U.S. Department of the Interior
Canadian Embassy
Court Services and Offender Supervision Agency
American Society for Microbiology
Office of the General Treasurer, State of Rhode Island
National Park Service, U.S. Department of the Interior
Office of Public Health and Science, U.S. Department of Health and Human Services
Booz Allen Hamilton
Grassroots Enterprise
Water Words That Work, LLC
Kearns & West Inc.
NIC Inc.
TMP Worldwide
Supporting Organizations:
Federal Communicators Network
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