This conference is a must-attend event for all those who are serious about using social media to engage employees and citizens by using blogging, podcasting and the latest Web 2.0 technologies to drive communication results. You will benefit from:

1. 25 innovative speakers at your disposal to share their strategies and experiences in social media fundamentals that are already proven to work
2. Over 24 hours of intense, interactive learning - we guarantee you will recoup your money spent by implementing just a few of the strategies shared during the conference
3. The opportunity to customize your learning by participating in two days of unique and interactive workshop sessions that will enable you to practice and apply your skills in peer groups -- you will walk away with strategies and tactics that you can begin to implement in your own organization
4. An abundance of networking opportunities -- you will make many new contacts so be sure to bring plenty of business cards to exchange with your fellow attendees
5. A comprehensive overview of social media strategies and processes from leading practitioners like the National Institutes of Health, U.S. Department of State, U.S. Army, IBM Center for the Business of Government, Chesterfield County, VA and many more
6. Acquiring new knowledge to lead your organization through the imperative, yet sometimes extremely difficult, responsibility of ensuring that the right information gets to the right people, efficiently and effectively
7. A complimentary packet of research materials that will serve as a helpful resource long after you have attended this conference
8. A formal Certificate of Completion which documents your training achievement and commitment to continuing professional development
9. Optional networking lunches that give you the opportunity to brainstorm and benchmark solutions with your fellow attendees
10. Participating in instructional sessions that will share real-world examples, tactics and lessons learned from leading social media initiatives that will ground you in advancing your own strategy
11. The opportunity to learn how to engage your employees and citizens by using social media from leading government agencies and organizations

Dear Federal, State and Local Government Communications Professionals:

As technology advances and continues to become more accessible than ever, people expect communication to become faster and more streamlined across their department and around the world. The Internet has now become a tool to launch more efficient ways of communicating, which will help to get your message to thousands, without even sending an email. The age of social media has arrived and is sweeping corporate America – the public sector can't afford to miss out on utilizing the tools used in this new interactive environment!

Web 2.0 has created a new way of communicating and today's organizations must embrace these new forms of communication, including blogs, wikis, and social networks to stay competitive and maximize efficiency in decision-making efforts faced everyday. It is your responsibility, as a government communication leader, to inspire and educate your agency in the latest tools that encompass the newest world of communications: social media.

HOW WILL THIS CONFERENCE HELP YOU & YOUR ORGANIZATION?

This conference will help you understand how to utilize new social media tools with your employees, the citizens you serve, and other stakeholders and customers.

• U.S. Department of State's Office of eDiplomacy used blog-based communities, an enterprise wiki and other tools to improve the ability of America's diplomats to access and contribute knowledge anywhere, anytime
• IBM Center for the Business of Government got a strategically aligned social media platform off the ground in just 60 days
• U.S. Army integrated social media platforms into a comprehensive communications toolkit to effectively reach its varied audience members

Don't be left behind - - Register today online to reserve your space or call our conference hotline at 888-362-7400 to attend A.L.I.'s conference on "SOCIAL MEDIA for Government: How To Engage Your Employees And Citizens By Using The Latest WEB 2.0 Technologies To Drive Communication Results," this July in Washington, DC, to learn from communicators who are currently utilizing social media tools successfully in their organizations.

I look forward to seeing you at this spring!