8:00 a.m.
Continental Breakfast & Networking

8:30 a.m.
Chairpersons' Opening Of Day Two

Mike Panetta, Vice President for Public Affairs and Emerging Media
Kevin McCann, Executive Vice President of Client Services
GRASSROOTS ENTERPRISE

8:40 a.m.

Harnessing The Power Of Social Media To Get Your Message To The Hard To Reach Communities

AIDS.gov, a program of the Office of HIV/AIDS Policy in the U.S. Department of Health and Human Services, began using new and social media tools to disseminate HIV prevention, testing, and treatment messages. In the process of developing innovative communications tools, AIDS.gov became a Federal pioneer in new/social media.

Public health officials have recognized that traditional media campaigns are no longer capturing the attention of their target audiences. The AIDS.gov team gathered information on the way Americans use new media to access healthcare information and used that information to build a user-friendly website that offers multiple new media tools and social media opportunities to combat the spread of HIV and to get those living with the virus into treatment. AIDS.gov blogs weekly on how to use new media tools for obtaining information, offers podcast interviews with senior government leaders, and is involved on social networking sites like Facebook, MySpace, and Twitter.

• Explore ways to overcome the challenges of new
  and social media innovation in government
• Describe how AIDS.gov and other HIV/AIDS programs are using new and
  social media tools to share information and connect with its audiences
• Discuss the communication planning required to use new media
  effectively for public good

Miguel Gomez, Director, AIDS.Gov
OFFICE OF PUBLIC HEALTH AND SCIENCE,
U.S. DEPARTMENT OF HEALTH AND HUMAN SERVICES

10:00 a.m.

How To Build And Leverage An Online Community To Foster Your Organization's Mission And Goals – While Protecting Your Online Reputation

In 2008 and 2009, federal and state agencies teamed up with non-governmental conservation organizations to launch the Chesapeake Watershed Network (http://www.chesapeakenetwork.org), an online community for those working to protect and restore the Chesapeake Bay. The community, steadily growing at a rate of approximately 100 new members per month, serves as a forum for government agencies and nonprofit organizations to collaborate around shared goals and work out disagreements.

• Valuable lessons about how to successfully jumpstart an
  online community where none exists
• Strategies for achieving a rewarding and open online dialogue
• How to protect your agency's reputation

Jonathan Doherty, Program Manager, Chesapeake NEMO
NATIONAL PARK SERVICE, U.S. DEPARTMENT OF THE INTERIOR

Eric Eckl, Founder
WATER WORDS THAT WORK, LLC

10:50 a.m.

Breaking Free From A "Clearance Culture:" How Grassroots Social Media Programs Can Help Your Organization Embrace Web 2.0 – Including Guidelines And Policies To Help You Succeed

The U.S. Department of State's Office of eDiplomacy represents both organizational and technological innovation to foster collaboration and knowledge-sharing within the U.S. Government's oldest cabinet department, as well as with other federal agencies. eDiplomacy uses blog-based communities, an enterprise wiki and other tools to improve the ability of America's diplomats to access and contribute knowledge anywhere, anytime. These grassroots programs have succeeded despite sharply departing from State's traditional organizational boundaries and command-and-control "clearance" culture.

• The evolution of Communities @ State and the Diplopedia wiki from their low-key launches to wide-spread adoption by Department of State personnel
• Key success factors, some hard lessons learned, and the relationship of the programs to other knowledge initiatives
• How eDiplomacy has dealt with phobias about the uses (and misuses) of new media
• Prospective initiatives to advance social media and social networking in the State Department and with State's partners inside and outside the U.S. Government

Bruce Burton, Senior Advisor, Office of eDiplomacy
U.S. DEPARTMENT OF STATE

Kimberly Allred, New Media Advisor, Office of eDiplomacy
U.S. DEPARTMENT OF STATE

Join a group of your colleagues for lunch with an informal discussion facilitated by one of our expert speakers. Take this opportunity to join others in a small, interactive group setting to network and brainstorm solutions to your most pressing social media concerns.

1:10 p.m.

Group Exercise: Brainstorm Solutions And New Ideas You Can Use

You asked for it, you got it! Interact and discuss solutions to your social media challenges with your fellow attendees and our experienced speakers. You will leave with new tools and hands-on experience and ideas for more successfully applying best practices to your own social media initiatives.

1:55 p.m.

How To Maximize Your Mission's Mandate By Using The Latest Social Media Tools To Engage Your Audiences

Fugitive Safe Surrender was a government program that encouraged those wanted for non-violent felony or misdemeanor crimes in the District of Columbia to surrender voluntarily to faith-based leaders and law enforcement in the safe confines of a church.

• Why traditional campaign strategies were insufficient
• The benefits of using social media strategies in "hard to penetrate" markets
• The roles of the workforce within a social media campaign
• Which social media strategies worked best – and what didn't

Timothy Barnes, Enterprise Director
Leonard Sipes, Senior Public Affairs Specialist
COURT SERVICES AND OFFENDER SUPERVISION AGENCY

2:45 p.m.

Afternoon Refreshment & Networking Break

3:00 p.m.

Governing With A New Set Of Tools: Using Social Media To Create A Two-Way Dialogue Through Collaboration And Community-Building

The Office of the Rhode Island General Treasurer has embraced Web standards, Web 2.0 and social media to help better service its citizens online. These technologies have come together in the Treasurer's new multimedia Press Room. The Press Room leverages FlowPlayer for Flash Video, Flickr Photos, RSS-driven press releases, as well as convenient links to Facebook, YouTube, Twitter and WordPress blog content.

• Understanding the Web 2.0 building blocks -- from blogs and wikis to AJAX, RSS and Twitter
• Applying Web 2.0 to the public sector creating meaningful two-way dialogue with constituents through collaboration and community-building
• Early eGovernment Web 2.0 successes (and hiccups): eDemocracy, civic participation, enhanced customer service, and diplomacy are among the emerging applications of "Gov 2.0" around the world

Patrick Marr, CTP, Administrative Officer
OFFICE OF THE GENERAL TREASURER, STATE OF RHODE ISLAND

Hillary Hartley, Director of Integrated Marketing
NIC INC.

3:50 p.m.

10 Solutions For Successful Recruitment And Outreach Communications In Today's Digital Government

Government 2.0 is here. Competing for eye-share in today's digital marketplace is an imperative. Web 2.0, social networking and mobile media are the buzzwords of our age, but what do they mean? Can government agencies leverage these and other emerging technologies into hiring and outreach success? Can these innovations be used in a regulated digital environment? The answer is yes.

In this enlightening session, you will interact with a team of digital media experts–specialists in government recruitment and outreach–and explore the technology you can deploy to reach and engage your audience.

Rick Lee, Creative Director, TMP Government
Lindsay Wozniak, Senior Vice President, Subject Matter Expert - Digital
TMP WORLDWIDE

4:40 p.m.
Chairperson's Recap:
Key Takeaways And What To Do When You Get Back To The Office

We'll recap the highlights of the past two days and ask you to share key insights and next steps with the group.

Mike Panetta, Vice President for Public Affairs and Emerging Media
Kevin McCann, Executive Vice President of Client Services
GRASSROOTS ENTERPRISE