Choose C or D or BOTH for maximum value and learning

How To Use Blogs, Wikis And Other Collaborative Social Media Tools To Reinvent Your Internal Communications

These days, communications strategists are using group blogs, wikis and other collaborative methods and tools to energize, motivate and join powerful and very loyal communities of employees, not to mention customers, partners and other important audiences.

In this workshop, you'll sample these tools and their impact on internal communications. And you'll walk away with the know-how you'll need to propose and set your new communications tools in motion.

• The tools themselves — blogs, wikis, podcasts, collaborative websites, MySpace, YouTube
• What works internally and what doesn't
• How to get your senior leaders on board, especially if they're from "The Greatest Generation"
• Ins and outs of policies and procedures to steer use of these tools internally
• Exactly where you should start when you're back in the office and totally overwhelmed with all of your new-found knowledge from the conference

WORKSHOP LEADER: Jason Anthoine is Head Honcho at The Cohesion Group, a workplace communications firm that develops customized employee communications programs helping organizations to transform their workforces. Accredited by the Public Relations Society of America, Jason has more than 16 years experience in workplace communications and has concentrated his entire career to this specialty.

"Jason was very flexible with our group, allowing the discussion to flow where the participants needed it to; and he answered all questions—very knowledgeable!"

"Presenter made the topic & content easy to understand."

"It was great! The interactive part was fabulous!"

"Jason did an excellent job of presenting the material. His confidence
and knowledge are exceptional."

"Excellent presenter, topic & content! The best of the conference!"

11:30 a.m. to 1:00 p.m.
Lunch On Your Own

How Your Organization Can Successfully Use Social Media To Engage The Public And Your Senior Leaders: Building The Business Case And Strategies For Deployment

Governmental agencies engage the public for a variety reasons. These reasons include providing services, gathering information upon which to base official decisions, responding to complaints and enforcing the law.

Increasingly, people are relying upon social media platforms to communicate. People throughout the country are communicating differently and their expectations of how they want to interact with their government will change as well.

In the private sector, companies and institutions are learning how to best use these tools to sell more and provide service. But governmental agencies are different, and the lessons being learned in the private sector are only partially instructive to those who interact with the public on behalf of the government.

• When and how government agencies should deploy the variety of social media techniques
• Best practices for using social media to engage the public for different governmental purposes
• Rules and regulations that might impact governmental agencies' use of social media
• Strategies and tactics for getting buy-in and approvals to deploy social media techniques as part of your communications program

WORKSHOP LEADER: Dan Solomon, CEO at Virilion, leads all of their client servicing, marketing and business development activities and sets the firm’s general strategic direction. Dan frequently speaks to industry groups and non-technical professionals nationwide about integrating Internet techniques into communication strategies.

Testimonials From Past Dan Solomon Sessions:

"Excellent! Good concepts and ideas, well presented."

"Loved it—great advice!"

"Good statistics to support case for social media for social marketing."