This conference is a must-attend event for all those who are serious about using social media to engage employees and citizens by using blogging, podcasting and the latest Web 2.0 technologies to drive communication results. You will benefit from:

1. 20 innovative speakers at your disposal to share their strategies and experiences in social media fundamentals that are already proven to work
2. Over 22 hours of intense, interactive learning - we guarantee you will recoup your money spent by implementing just a few of the strategies shared during the conference
3. The opportunity to customize your learning by participating in two days of unique and interactive workshop sessions that will enable you to practice and apply your skills in peer groups -- you will walk away with strategies and tactics that you can begin to implement in your own organization
4. An abundance of networking opportunities -- you will make many new contacts so be sure to bring plenty of business cards to exchange with your fellow attendees
5. A comprehensive overview of social media strategies and processes for social media from leading practitioners like the U.S. Department of Homeland Security, Court Services & Offender Supervision Agency, Hartford Police Department, Connecticut, American Cancer Society, and many more
6. Acquiring new knowledge to lead your organization through the imperative, yet sometimes extremely difficult, responsibility of ensuring that the right information gets to the right people, efficiently and effectively
7. A complimentary packet of research materials that will serve as a helpful resource long after you have attended this conference
8. A formal Certificate of Completion which documents your training achievement and commitment to continuing professional development

Dear Federal, State and Local Government Communications Professionals:

As the Internet continues to mature from a vast encyclopedia of information into a tool for connecting people to one another via applications like blogs, Facebook, MySpace, and del.icio.us, employees are expecting that these same features are available in their personal and professional lives. The flexible, transparent nature of these tools enables anyone to communicate and collaborate with others regardless of physical, cultural, or political barriers. How can government keep up?

The age of social media has arrived whether we like it or not – the public sector can't afford to miss out on learning how these tools are being used in this new interactive environment!

Social Media, also known as Web 2.0, has created a new way of communicating. Today’s organizations must embrace the new forms of communicating, including blogs, wikis, podcasts, vodcasts, widgets, and social bookmarking to stay competitive and maximize efficiency in decision-making efforts faced everyday. It is your responsibility, as a government communications leader, to inspire and educate your agency in the latest tools and trends that encompass the newest world of communications: Social Media.

HOW WILL THIS CONFERENCE HELP YOU & YOUR ORGANIZATION?

This conference will help you understand how to utilize these social media tools with your employees, the citizens you serve, and other stakeholders and customers – don't be left behind!

• Central Intelligence Agency implemented social software to make more accurate and timely judgments
• National Institutes of Health has transformed traditional media into new forms of communication
• U.S. Department of Defense combines new media with technology opportunities to enhance their public information goals
• City of Chesapeake, Virginia, is taking a step-by-step process to continually engage and motivate their employees to use social media tools

Register today online or call our conference hotline at 888-362-7400 to attend A.L.I.'s conference on "Social Media for Government: How To Engage Your Employees And Citizens By Using Blogging, Podcasting and The Latest Social Media Technologies To Drive Communication Results," this July in Washington, DC. This is your opportunity to hear from communicators who are already using social media to change the way their organization operates.

I look forward to seeing you at this information-packed event.