8:00 a.m.
Registration & Continental Breakfast

8:30 a.m.
Chairperson's Welcome and Opening Remarks

Steve Radick, Associate, Social Media
BOOZ ALLEN HAMILTON

8:45 a.m.

Moving Beyond Email: Using Social Media Technologies to Communicate More Efficiently and Effectively With Your Stakeholders

Is your team suffering from e-mail overload? Government agencies and organizations are already embracing newer tools to ensure their messages break through the clutter and are internalized. This session will focus on several case studies from government agencies and other groups that have embraced these tactics to ramp up their own internal communications.

• Ways organizations are sharing information and building a knowledge base
• Tactics and tools for using mobile communications
• Methods to move away from a pure "top-down" communications strategy
• How to bridge generational gaps of preferred communication methods
• Ideas of how to integrate "social media" into your approaches

The Honorable Mike Panetta
U.S. "Shadow" Representative (D-DC)
Vice President, Public Affairs and Emerging Media
GRASSROOTS ENTERPRISE

9:35 a.m.

Speed Networking

You'll have a chance to meet and greet fellow attendees in this fun and fast-paced forum.

10:35 a.m.

So I'm A Social Media Expert? Now What?:
A Step-By-Step Process To Get Your Social Media Plan Started

If you're like me, when you get back to the office, your boss is going to say, "Now you're a social media expert. Great! Start working on a plan." And there you are with this vast array of knowledge that you've never applied.

In this session, you will learn the baby steps you can take to learn more about social media and how you can help and encourage the other communicators in your department to join in on the adventure - before you write a single plan or policy.

Lizz Gunnufsen, Public Communications Officer
CITY OF CHESAPEAKE, VIRGINIA

11:25 a.m.

RSS: The How-Tos, Ups And Downs, Ins And Outs, And All Abouts Of Really Simple Syndication - - And How To Do It When You're Short On Money And Staff

The orange icons that say "RSS," or "XML" are appearing on web sites everywhere. But what exactly are these things? Are they just for uber-geeks, or are they useful to everyone?

• What is RSS?
• How can my organization use RSS?
• What are the advantages and disadvantages to using RSS?
• How powerful can RSS be for your public AND internal Web sites?

By leveraging the power of RSS, not only will you be able to share your news and information more efficiently than ever before, but you'll be able to improve your organization's internal communications. You will also learn how to track your RSS subscriptions and optimize them for the social media and Web 2.0 world.

If you're not familiar with RSS at all or just want to learn more, this presentation is for you.

You won't want to miss this top-rated, information-packed session loaded with practical tips and advice – all of which can be done on a shoestring budget!

Scott Horvath, Public Affairs Specialist/Web Developer
U.S. GEOLOGICAL SURVEY, U.S. DEPARTMENT OF THE INTERIOR

Join a group of your colleagues for lunch with an informal discussion facilitated by one of our expert speakers. Take this opportunity to join others in a small, interactive group setting to network and brainstorm solutions to your most pressing social media concerns.

1:45 p.m.

Hands-On Podcasting: How To Record And Publish An Audio Podcast

The Court Services and Offender Supervision Agency for the District of Columbia (CSOSA) launched its DC Public Safety Audio and Video podcast in January 2007. The DC Public Safety podcast includes both audio and video presentations and quickly became one of the most popular criminal justice topical podcasts. Learn the secrets behind this successful podcast launch and how to apply their critical success factors to your own podcast strategy.

This session is a hands-on "How To" technical session where you will learn about all the tools you will need to create a podcast yourself including audio recording software, audio/video recording hardware, close captioning video for section 508 compliance, RSS feeds, pod catchers, podcasting websites, and many of the other "rubber meets the road" things you need to know about starting your own podcast. This session is not a lecture, but a chance for the attendees to work together with the presenter to record and publish an actual audio podcast.

Tim Barnes, Enterprise Director
COURT SERVICES & OFFENDER SUPERVISION AGENCY

Len Sipes, Senior Public Affairs Officer
COURT SERVICES & OFFENDER SUPERVISION AGENCY

3:05 p.m.

How To Spread Your Message And Harness The Power Of Social Media While Being Cost-Effective

The social semantic web is providing people more opportunities to connect with organizations than ever before. To stay competitive, organizations must learn to harness the power of the web to attract and maintain constituents' attention. From accepting inspiring user generated content to high-tech recruiting come find out how bleeding-edge organizations are reaching out to their stakeholders and communities more effectively and efficiently with social media.

• Use digital storytelling to spread your message
• Talk to your managers about digital storytelling – and get buy-in throughout your entire organization
• Make user generated content work in your budget

David Neff, Director of Web and Interactive Strategy
AMERICAN CANCER SOCIETY - AUSTIN CORPORATE OFFICE

3:55 p.m.

How To Open Your Media Relations Doors To Bloggers And Broaden Your Reach To Your Target Audiences In The Process

The U.S. Department of Homeland Security Science & Technology Directorate invites bloggers who focus on S&T interest areas to conferences, presentations and press events. This agency is continuously seeking ideas for new technologies that will help first responders and operational homeland security components (such as the U.S. Coast Guard, TSA, Border Protection, etc.). We have learned that this is a great way to expand coverage of our issues, reach much larger target audiences, and be the catalyst for discussions across the globe.

• Find bloggers who write about your issues
• Engage bloggers to reach your target audiences
• Reap the benefits of wide-spread discussion on your issues of interest

John Verrico, Spokesman, Science & Technology Directorate
U.S. DEPARTMENT OF HOMELAND SECURITY

4:45 p.m.

End of Day One & Networking Reception: Please Join Us!

We invite you to join us for a drink as you relax with your peers. All conference attendees and speakers are welcome to join us for this special opportunity to continue networking. Don't miss this chance to benchmark new ideas over complimentary drinks!

Sign up during the day for dinner with a group. Take advantage of DC's fine dining while you continue to network with your colleagues.