8:00 a.m.
Continental Breakfast & Networking

8:30 a.m.

Chairperson's Opening Of Day Two & Presentation:
How To Use Open Source Social Media To Transform Your Intranet

How would you compare the usability and effectiveness of your organization's intranet with that of the public Internet? Have you ever wondered why you're able to use tools like Wikipedia, blogs, forums, and Facebook on the Internet, but features like these are unavailable or even prohibited behind the firewall?

In most organizations, the organizational intranet was built to be the one place for all of the information that you'll need as an employee. They are often created using a model that we're all too familiar with – the "one-stop-shop." Unfortunately, in trying to create everything for everybody, most intranets have become tightly controlled portals where information flow is restricted to those with the right access permissions, content is often out of date, and features lag far behind what's found on the internet. Tools that have become ubiquitous on the Internet are either unavailable or stripped of their features on the intranet.

• Involve representatives from across the organization including Legal, change management, communications, information technology, and training to support this change
• Determine which social media tools could be incorporated into your intranet
• Understand how you can apply these lessons learned to help your organization improve and maybe even replace your intranet

Steve Radick, Associate, Social Media
BOOZ ALLEN HAMILTON

Walton Smith, Senior Associate
BOOZ ALLEN HAMILTON

9:30 a.m.

Web 2.0 In The Intelligence Community:
Implementing Social Software In A Need-To-Know Culture

In the wake of 9/11 and the failure to find weapons of mass destruction in Iraq, the Intelligence Community is re-examining its business processes to make more accurate and timely judgments about the threats facing the United States. A small community of individuals from within the 16 intelligence agencies believes that the transparency and emergent nature of social software tools will aid in better assessments, while also transforming a culture that has relied upon placing information into "stovepipes".

• How to foster a bottom-up, viral approach to adoption
• The various roles that blogs, wikis, and social tagging play and how to replace existing processes with them
• How individuals can play a leadership role by engendering network effects
• What role managers and senior leaders can play in this new environment
• How sensitive or proprietary information can be protected via a concept called "breadcrumbs"
• About the importance of working topically versus organizationally
• About the role of "gardeners" in maintaining the health and vibrancy of your social software space

Don Burke, Intellipedia Doyen
CENTRAL INTELLIGENCE AGENCY

Sean Dennehy, Chief, Intellipedia Development
CENTRAL INTELLIGENCE AGENCY

10:40 a.m.

How To Integrate Social Media (Blogging, Podcasting & Other New Media) With Traditional Channels To Maximize Your Communication Efforts And Results

The U.S. Department of Defense (DoD) is increasingly turning to "New Media" to improve its communications and information sharing. In this session, you will learn how DoD is using Web 2.0 & beyond, mobile content, blogger engagement, podcasting and other new media tools to reach its audiences without breaking the budget and without mainstream media filters.

DoD is using new media definitions to define its audiences. It's all about connectivity. Understanding this connectivity helps promote your own website search engine results and takes your information directly to your audiences.

• Did you know that the top government and organization podcasts downloaded from iTunes are from DoD?
• Did you know that when you talk to one blogger, you are potentially talking to 2 million virally-linked people per blogger?
• Did you know that the blogosphere is doubling in size every 6 months? Did you know that more than 1.1 billion people worldwide are now online?
• Did you know that web traffic to blogs of the top 10 online newspapers grew 210% this past year?

Web 2.0 & beyond and social/consumer generated media is changing the way we work, communicate and live. As a result, DoD is engaging in two-way communications with the blogger community – it's all about the viral spread of your message via the connectedness of the blogosphere.

• Applying simple, low-cost, effective ways to broaden your communications reach using new media tools
• Repackaging your existing communication products to streamline your messages

Jack Holt, Chief, New Media Operations
Office of the Assistant Secretary of Defense for Public Affairs
U.S. DEPARTMENT OF DEFENSE

Jamie Findlater, New Media Strategist
Office of the Assistant Secretary of Defense for Public Affairs
U.S. DEPARTMENT OF DEFENSE

11:30 a.m.

How To Use Social Media Innovations And Web 2.0 Tools To Promote A Knowledge-Sharing Culture Among A Widely Dispersed Organization

The State Department aims to enable American diplomats to access and contribute knowledge anywhere, anytime. With over 200 Embassies and Consulates and 57,000 employees spread around the world, the challenge is to:

• Promote a knowledge-sharing culture by putting the power of innovation in technologies and practices at the fingertips of the individual user
• Give each practitioner of diplomacy fast, reliable access to the knowledge he or she needs to do the job
• Enable diplomats to exchange information rapidly, effectively and securely anywhere, anytime with the Department, its missions, other agencies, and individuals

In this session you will learn from the Department's Office of eDiplomacy about the variety of strategies and technology tools the State Department employs as a knowledge leader in foreign affairs.

From best practices and lessons learned to wikis and blogs, see how you, too, can apply social media innovations to your organizational challenges.

Bruce G. Burton, Senior Adviser, Office of e-Diplomacy
Bureau of Information Resource Management
U.S. DEPARTMENT OF STATE

Join a group of your colleagues for lunch with an informal discussion facilitated by one of our expert speakers. Take this opportunity to join others in a small, interactive group setting to network and brainstorm solutions to your most pressing social media concerns.

1:50 p.m.

Group Exercise: Brainstorm Solutions And New Ideas You Can Use

You asked for it, you got it! Interact and discuss solutions to your social media challenges with your fellow attendees and our experienced speakers. You will leave with new tools and hands-on experience and ideas for more successfully applying best practices to your own social media initiatives.

2:35 p.m.

How To Use Audio And Video To Transform Your Internal
And External Communications And Reap The Benefits - -
With Minimal Costs

The story of the National Institutes of Health starting its audio and video podcasting is one of evolution, inspiration and leadership. Join this session to hear how traditional media outreach is being transformed into new, broader ways to communicate, namely podcasting and vodcasting.

Specifically, NIH started a news distribution service for radio stations back in the 80s. This NIH Radio News Service has become the basis for NIH Research Radio, a bi-weekly audio podcast. The success and popularity of the podcast (ranked in the top-ten health podcasts on iTunes), along with a call from NIH leadership, inspired the development of a monthly video podcast.

With minimal costs, these audio and video programs serve multiple audiences – still reaching radio stations, but now direct to the public as well – easily communicating the sometimes complex but important advances in medical research to the nation and world.

• The importance of planning ahead, setting expectations: results and impact are measured against those expectations
• Timing helps: look a year out and have programs planned and prepared at least one month in advance
• Finding the strengths of existing materials to see if and how it can evolve, be transformed, into podcast content
• Adapting according to audience: the similarities and differences between press releases and podcasts, newsletters and vodcasts
• Who's listening and how to tell: attempts to measure audience and effectiveness

Joe Balintfy, Public Affairs Specialist
Office of Communications and Public Liaison, Office of the Director
NATIONAL INSTITUTES OF HEALTH,
U.S. DEPARTMENT OF HEALTH AND HUMAN SERVICES

3:40 p.m.

From The Past To The Present: How To Gain Social Media Success And Senior Leader Support In An Age-Old Agency

The Hartford Police Department, a 300 year-old organization, has recently begun a RSS feed – which is proving to be a success with local media and other law enforcement agencies. All press releases, the daily arrest log, weekly crime statistics as reported to the FBI are now sent out on the RSS feed. Next month, the Hartford Police Department will be launching the Chief's Blog – which is the first blog by a police chief in Connecticut. There are many other Chiefs of Police utilizing blogs and some are even utilizing YouTube.

By June 1, the Hartford Police Department will begin podcasting their press conferences and interviews with the Chief of Police and Specialized Units, such as the K-9 Unit, the Marine Division, Bomb Squad, and Emergency Response Team. This content will be published on our website, www.hartford.gov/police, and YouTube, MySpace and Facebook. The Hartford Police Department has become the pilot for the city in its use and implementation of social media tools.

• Ways of convincing your leaders and staff members of the benefits of engaging in social media
• How to navigating your Web of Governance committee or other organizational barriers
• Setting up your department's own blog and podcast
• How to engage your customers internally and externally in both government and public venues
• The benefits of social media and Web 2.0 in communicating your organization's message to the outside world
• The importance of utilizing social media and Web 2.0 strategies to compete with traditional media and impact the "perception versus reality" syndrome

Nancy M. Mulroy, Public Information Officer
HARTFORD POLICE DEPARTMENT, CONNECTICUT

4:30 p.m.
Chairperson's Recap:
Key Takeaways And What To Do When You Get Back To The Office

We'll recap the highlights of the past two days and ask you to share key insights and next steps with the group.

Steve Radick, Associate, Social Media
BOOZ ALLEN HAMILTON