Jump-start your conference experience by attending these interactive and practical workshops. These information-packed sessions are a great opportunity to network with fellow attendees while taking a hands-on, common-sense approach to mastering intranet strategies that will enhance your understanding of the informative, case study presentations throughout the entire conference.

9:00 a.m. to 12:00 p.m.
PRE-CONFERENCE WORKSHOP A
Registration and continental breakfast will begin at 8:30 a.m. for Workshop A attendees.

How To Use A Step-By-Step Process To Maximize The Effectiveness Of Your Intranet By Integrating The Latest Web 2.0 Tools To Benefit Your Organization

Do you ever wonder how to make your intranet more widely visible and interactive for your internal audience?

This hands-on workshop will emphasize the effect that new wave audio and video has on internal communications efforts and how it can be used in your organization. First, we will determine what your message is and how to make it concise and effective for a video application. Then, we will go through an interactive demonstration, actually creating a concise, effective video. Finally, you will be exposed to low-cost, cutting-edge technology and high-fidelity audio equipment that your organization can use to create your own video.

WORKSHOP LEADER: Paul Vogelzang is Senior Vice President, Director of Persuasive Technologies at Porter Novelli and is influencing the way his employees communicate internally. Prior to joining Porter Novelli, Paul was a leader in implementing a higher standard of communications within the U.S. Department of the Treasury. He is also the founder of MommyCast, a nation-wide podcast on parenting.

Testimonials From Past Paul Vogelzang Sessions:

"Excellent presentation and mix of visuals, lecture, examples, templates and resources."

"Very well presented!"

"This workshop did a good job doing an overview of examples of current...examples in government and the private sector."

1:30 p.m. to 4:30 p.m.
PRE-CONFERENCE WORKSHOP B

How To Write Engaging, New Media Content For Your Intranet: Developing Your Message And Editorial Guidelines That Add Value And Achieve Results

If your agency has already begun publishing a blog or a wiki, you may have run into some sticky "Intranet 2.0 situations" you hadn't anticipated. The division director wants to blog but has a wooden personality and writes in a bureaucratic tone? The wiki is up and running, but no one is contributing content? Someone posted someone else's e-mail message to the blog? The wiki content is so dense and long that it's impossible to read?

In this workshop, you will review types of blogs and wikis and how they are used in the government. You’ll focus on blogs and wikis as publishing tools and learn how to solve the problems that inevitably come up. In this scenario-based workshop, you learn about how to develop editorial policies and a content calendar for your blog or wiki.

• Discuss various blog/wiki publishing scenarios
• Identify federal blogs or wikis that might be models for your own
• Draft basic editorial guidelines for a blog or wiki

• How to develop editorial guidelines that cover content organization issues such as creating categories and naming articles
• How to develop guidelines that cover linking, attribution, tone, and scannability
• How to publish editorial guidelines and a content for a blog or wiki
• How to get content authors to follow the editorial guidelines
• How to protect yourself from some of the publishing liabilities of blogs and wikis

WORKSHOP LEADER: Leslie O'Flahavan, a Partner at E-WRITE, has helped thousands of people learn to write well for online readers. She has developed and delivered customized writing courses for customer service agents, help desk staff, web content contributors, marketers, executives, demographers, county government employees, activists, federal employees, and teachers.

Testimonials From Past Leslie O'Flahaven Sessions:

"Great presentation...very engaging and knowledgeable about the content of wikis."

"Instructor was excellent!!"

"Great topic, good presentation!"