1:00 p.m. to 4:00 p.m.
POST-CONFERENCE WORKSHOP D
How To Create A Successful Intranet Social Media Strategy:
Anticipating The Hurdles And Naysayers While Keeping Your Wits And Achieving Success
Web 2.0 and social media continue to be all the rage. "We need wikis, blogs,
and social networks, everyone's using them!" "No we don't,
it's too distracting, and furthermore, we don't need it."
The arguments can be heard almost daily in meetings across
government organizations, made even more complicated by employees
who've adopted social media outside work as a way of life
juxtaposed with organizations triaging information management
needs and tool investments.
Social media efforts in organizations continue to struggle when they exist as islands, in isolation despite tools employees and managers must use already. Tying together your organization's different information management needs and mission objectives with social media capabilities is the key to success.
In this session, you'll learn how to create a successful Intranet 2.0 strategy based on lessons learned in the trenches, including how to:
- Define clear objectives and actionable goals while still promoting the organic growth Web 2.0 fosters
- Handle discussions around antagonists such as "it will just distract employees" and protagonists such as "it's free"
- Capitalize on existing tools and assets to use as starting blocks
- Avoid common tool selection mistakes by considering tool capabilities, hosting options, and total cost of ownership
- Overcome and manage critical aspects such as security and privacy concerns and how they affect social media adoption
WORKSHOP LEADER: Kate Walser, Sr. User Experience Designer, at SRA International, Inc., works with organizations to foster interaction, knowledge sharing, and collaboration among stakeholders, both internal and external, whether employees, partners, or customers.
Testimonials From Past Kate Walser Sessions:
"Excellent, well organized presentation; good info…flexible on feet with questions. Really engaged the audience valued the discussions. Thank you."
"Kate was fantastic!!"
"Excellent – this session was very informative with useful ideas to take back to the office." |