8:00 a.m.
Continental Breakfast & Networking

8:30 a.m.


Chairperson's Opening of Day Two & Presentation:
How To Create Clear And Concise Content For Your Intranet Using New Web 2.0 Technologies

Government organizations are quickly learning the importance of incorporating new media technologies into their communications arsenals. Not only is it important to recognize the value of using these technologies, but how to create clear, concise content using those tools.

• Examples of effective and non-effective communication methods
• Use of video and how it can be incorporated into your intranet
• Security and privacy issues associated with incorporating new media technologies into your intranet

Paul Vogelzang, Senior Vice President, Director of Persuasive Technologies
PORTER NOVELLI

9:30 a.m.

Taking Your Intranet To The Next Level: How Using Web 2.0 Tools Will Transform Your Intranet From A Website Experience To A Usable Service

Many intranet users still believe in comprehensive, all-things-to-all-issues web pages, which have come to be known as one-stop shops. There is a reason for this: The ability to find requested data outside of Web 2.0 tools — wikis, blogs, social bookmarks, widgets, mashups and the like — has been severely limited by a lack of syndicated content, user-based tagging systems, open web Application Program Interfaces (APIs), and inferior search technologies. These inherent roadblocks in locating data quickly encouraged producers to try and fit as much as they could on a single website.

The obvious problem with the webmaster model is that information quickly becomes out-of-date and rarely receives updates, and it is nearly impossible to capture everything. How can a single person or group of people build a site that contains all necessary information and predict how individual users will search for that data? One-stop shopping was always a myth because it limited a user’s ability to find and use data, but there was no better alternative.

New tools are beyond a tipping point; search-and-find problems are diminished. The coincident explosion of web-based content and vastly improved information retrieval technology demands that organizations create sites and services that locate, evaluate and analyze information differently. There is simply too much data for a single website, webmaster or small information technology group to catalog in a manner that will be useful to everyone.

• How can your organization move away from thinking in terms of "websites" to thinking in terms of services?
• What is a WOA (Web-Oriented Architecture)?
• Open source software is not free and APIs don’t modify themselves. What are the advantages to ad hoc development and what are the advantages to having dedicated developers that "work for you" that you can tap consistently?
• How excessive "governance" can harm emergent mediums and services such as wikis, blogs, mashups, and widgets

Chris Rasmussen, Knowledge Manager
NATIONAL GEOSPATIAL-INTELLIGENCE AGENCY

Steve Sickels, Program Manager
GENERAL DYNAMICS ADVANCED INFORMATION SYSTEMS

10:55 a.m.

How You Can Transform Your Information-Sharing Approach Using Web 2.0 Technologies

One of the major findings of the 9/11 Commission Report was that all of the pieces to the puzzle were there. The government had the information needed to prevent the attacks of 9/11 from occurring, but was unable to put the pieces together.

In this session, learn how the Office of the Director of National Intelligence, has fielded an entire suite of Web 2.0 services for use by the Intelligence Community and its mission partners. These solutions include enterprise search, the Intellipedia wiki, enterprise blogs, instant messaging, social bookmarking, document sharing, video sharing, image sharing, and many more.

These solutions were conceived and deployed in a simple, timely, agile, robust, and self service manner. After attending this session, you, too, will understand how to transform the way your organization and mission’s partners share information and conducts business.

John Hale, Chief of Solutions Delivery, Chief Information Officer
Intelligence Community Enterprise Solutions (ICES)
OFFICE OF THE DIRECTOR OF NATIONAL INTELLIGENCE

Join a group of your colleagues for lunch with an informal discussion facilitated by one of our expert speakers. Take this opportunity to connect with others in a small, interactive group setting to network and brainstorm solutions to your most pressing social media concerns.

1:20 p.m.

Group Exercise: Brainstorm Solutions And New Ideas You Can Use

You asked for it, you got it! Interact and discuss solutions to your intranet challenges with your fellow attendees and our experienced speakers. You will leave with new tools and hands-on experience and ideas for more successfully applying best practices to your own intranet communications initiatives.

2:00 p.m.

How To Use Social Media To Supplement, Complement, And Maybe Even Replace Your Traditional Intranet

How would you compare the usability and effectiveness of your organization's intranet with that of the public Internet? Have you ever wondered why you're able to use tools like Wikipedia, blogs, forums, and Facebook on the Internet, but features like these are unavailable or even prohibited behind the firewall?

In most organizations, the organizational intranet was built to be the one place for all of the information that you’ll need as an employee. They are often created using a model that we’re all too familiar with – the "one-stop-shop." Unfortunately, in trying to create everything for everybody, most intranets have become tightly controlled portals where information flow is restricted to those with the right access permissions, content is often out of date, and features lag far behind what’s found on the internet. Tools that have become ubiquitous on the Internet are either unavailable or stripped of their features on the intranet.

• Involve representatives from across the organization including Legal, change management, communications, information technology, and training to support user adoption of social media behind the firewall
• Determine which social media tools are best suited to your organization's culture, technology, and budget
• Learn how to leverage your limited budget so that you can deploy the right technology and increase user adoption
• Understand how you can apply these lessons learned to help your organization improve and maybe even replace your intranet

Steve Radick, Associate, Social Media
BOOZ ALLEN HAMILTON

Walton Smith, Senior Associate
BOOZ ALLEN HAMILTON

3:20 p.m.

Expanding Your Existing Intranet Experience To Include Web 2.0 Tools To Optimize Social Networking And Collaboration

The Space and Naval Warfare Systems Command (SPAWAR) is one of five Systems Commands that support the mission of the U.S. Navy. As a nearly $6 billion R&D and information technology organization, SPAWAR is staffed by over 14,000 employees – a mix of military, civilians, and contractors who are among America's brightest and most creative engineers and scientists. Its also an organization that faces a common dichotomy in the federal government: a "Baby Boomer" generation who have learned to master email and are starting to embrace collaboration, and a growing cadre of "Generation X/Y/Zers" who arrive at a government job and feel like they have stepped into Rod Sterling's Twilight Zone, a 20 year leap into the past.

• Creation a Web 2.0 capability – it didn't come from the top
• Development of the rules to play by within a government intranet
• Viral growth involved in this process
• Importance of using Web 2.0 to connect widely separated people in real time
• Discovery of the cultural points of resistance
• Capability of moving into the mainstream of SPAWAR's collaboration tools, and:
    • How its growing
    • Examples of meeting the business needs of the Command
      • Templatized Blog Pages
      • Development of Quarterly status reports
      • Development of strategy and business process documentation

Darlene T. Shaw, Chief Knowledge Officer
SPACE AND NAVAL WARFARE SYSTEMS COMMAND (SPAWAR)

Tom Schlosser, Business Development Manager
SPAWAR SYSTEMS CENTER PACIFIC

4:05 p.m.
Chairperson's Recap:
Key Takeaways And What To Do When You Get Back To The Office

We'll recap the highlights of the past two days and ask you to share key insights and next steps with the group.

Paul Vogelzang, Senior Vice President, Director of Persuasive Technologies
PORTER NOVELLI