Jump-start your training experience by attending these interactive, practical workshops and embrace the promise of social media. These information-packed sessions are a great opportunity to network with fellow attendees while taking a hands-on, common sense approach to understanding social media initiatives that will enhance your understanding of the informative, case study presentations throughout the training.

*** Choose A or B or BOTH for Maximum Value and Learning ***

Reaching Up To The "Cloud" With Your Social Networks

As a couple of dedicated and determined "do-gooders", this workshop will explore a real life journey pushing the collaboration capacity building innovation envelope with “Cloud” Social Network Computing, Social Media, Mobile Hand Held Devices, Micro Blogging, YouTube, and Mapping into a compelling storytelling format. Essentially most (if not all) of these collaborating tools are free, accessible, culturally relevant and user-friendly.

To maximize latest technology, remotely we will demonstrate through Skype video (off site in Atlanta, Georgia) novel mapping process methodologies to effectively drill down to City of Atlanta's Bureaucratic ineffectiveness / accountability to enable change holistically.

This workshop will cover sharing secrets to success in a stakeholder situational awareness modeling framework to systematically capture, organize, prioritize and analyze information in an era of constrained resources for more cost-effective policy formulation-execution which can be easily rebranded-retrofitted-integrated into a myriad of vibrant local, state, national and global settings.

WORKSHOP LEADERS: Tim Etherington, Community Volunteer Specialists, Centers for Community Mobilization and Transformation

Marily Duffoo, Community Volunteer Specialists, Centers for Community Mobilization and Transformation

Anita Britton, Community Volunteer Specialists, Centers for Community Mobilization and Transformation, has a Master’s degree in Business and Leadership from Shorter College in Rome, Georgia and is working on a Master of Public Health (MPH) at Walden University.

12:00 p.m. to 1:00 p.m.
Afternoon break/lunch on your own

How To Utilize Social Media Tools Effectively in Your Organization

This workshop will walk you through from beginner to social media expert; we will work on your social media strategy live! Get the hands-on training you need to be able to succeed today. Setting up social media accounts is easy, maintaining them is harder. Ensuring that you know both the extent of your content and how engaging that content is can be harder yet, but those two tasks—social content management and social metrics—are critical to achieve and communicate the success of your social media activities.

Efficient social content management means that your agency will create content only once and then share it across bureaucratic boundaries and geographic borders. Video created in a branch office can be repurposed in Washington or in another far-flung location. Social media metrics means you know which images are being shared, which videos are drawing the most comments, which status updates, tweets, and blog posts are resonating with your audiences. And through hard numbers, you can communicate the effectiveness of your social media activities up through your agency, out to the public, and across the table to critical stakeholders.

This workshop will teach you how to:

• Setup all your social media profiles the right way
  
• Update all of your social media profiles with just a few clicks every day
  
• Understand the purpose of Twitter lists and why you need to start creating them now
  
• Know how to appear to be everywhere
  
• Have a step-by-step strategy you can implement immediately without having to hire an expensive social media manager
  
• Know how to grow your twitter followers and Facebook fans in a natural and real way

WORKSHOP LEADERS: Jenna Hoffman Ben-Yehuda, Director, Wittenberg Weiner Consulting, LLC.

Ken Grosso, East Coast Regional Vice President, Thismoment.