This training is a must-attend event for all those who are serious about improving engagement efforts by using new media to enhance transparency, increase awareness, and drive meaningful results. You will benefit from:

• 30+ innovative speakers at your disposal to share their strategies and experiences in using social media tools that are already proven to work
• Over 25 hours of intense, interactive learning - we guarantee you will recoup your money spent by implementing just a few of the strategies shared during the training
• The opportunity to customize your learning by participating in unique and interactive workshop sessions (September 16 &/or 19) that will enable you to practice and apply your skills in peer groups -- you will walk away with strategies and tactics that you can begin to implement in your own organization  
• An abundance of networking opportunities -- you will make many new contacts so be sure to bring plenty of business cards to exchange with your fellow attendees
• A comprehensive overview of engagement strategies and processes from leading practitioners like the NASA, USA Rice Federation, Flagstaff Convention & Visitors Bureau, U.S. Army, National Association of Social Workers, and many more
  
• Acquiring new knowledge to lead your organization through the imperative, yet sometimes extremely difficult, responsibility of ensuring that the right information gets to the right people, efficiently and effectively
• Interactive group sessions allowing you to process the information presented and plan how you will integrate the tools and techniques into your own communication strategies upon your return to the office
• A complimentary packet of research materials that will serve as a helpful resource long after you have attended this training
• A formal Certificate of Completion which documents your training achievement and commitment to continuing professional development
• Optional networking lunches that give you the opportunity to brainstorm and benchmark solutions with your fellow attendees
• Participating in instructional sessions that will share real-world examples, tactics and lessons learned from leading communication initiatives that will ground you in advancing your own strategy
• The opportunity to learn how to improve your social media programs from leading nonprofit organizations and government agencies
• Access to the training wiki – you'll have the opportunity to collaborate and keep in touch with your colleagues after the event using this social media communication tool
• Gain continuing education hours

Dear Non-Profit, and Federal, State and
Local Government Communications Professionals:

Social media and emerging technologies continue to dramatically change the way we communicate with each other and our target audiences. We can no longer assume that our stakeholders will be exposed to our core messages if we do not diversify the channels through which they are delivered. The era of the social network has arrived and is starting to be used by the public sector in innovative ways – agencies can no longer take a “wait and see” approach, the time to begin implementing a social media strategy is now.

We know things move fast when it comes to social media; it seems like just a few years ago nobody had even heard of Facebook, Twitter, or YouTube and now they’ve become essential tools for communicating with almost any audience. However, new tools don’t necessary change basic communications strategies or tactics, they just increase the pace and reach of your messaging. That’s why we’re excited about this conference, as we’ll be demonstrating real world example from government and public sector practitioners and learn about how they leveraged these new social media tools to reach their intended audience. I hope you’ll be able to join us!

How Will This Conference Help You And Your Organization?
This conference will help you understand how to utilize new social media tools with your employees, the citizens you serve, and other stakeholders and customers – don't be left behind!

At this conference, you will hear proven strategies and practical experience, firsthand, from leading organizations and practitioners, on how to use new social media technologies and tools to improve your communication initiatives and practices, including how:

• NASA has included social media as a part of their everyday organizational culture
• The City of Boulder, Colorado has successfully harnessed the power of social media to build community engagement
• The American Association of Pharmaceutical Scientists identified necessary social media policies ensuring they are compliant, and learned to roll them out to their internal and external audiences

Register today online or call the training hotline at 888-362-7400 to attend A.L.I.'s "Social Media for Government & Nonprofit Communications," training this coming September in Washington, DC.

Sincerely,

Mike Panetta, Partner
BEEKEEPER GROUP

Mike Panetta, Partner at Beekeeper Group, is an award winning public affairs campaign strategist who specializes in using the Internet and social media for creative issue advocacy and grassroots activism.  At Beekeeper Group, Mike manages a number of the firm’s non-profit, trade association, and political clients and leads its embrace of social and mobile technology for political, marketing and advocacy purposes. In November 2006, Mike was elected to the position of U.S. “Shadow” Representative in the District of Columbia, and severed in that role for 3 terms. Mike continues to be a leading voice in the fight for District of Columbia statehood and votes in the U.S. Congress.

P.S. Reserve your spot today to learn how you and your team can successfully use social media for your communications. Register 3 people and get the 4th for FREE! Click here for more information or call (888) 362-7400.

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Social Media For Government Best Practices