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POST-TRAINING WORKSHOPS:
Thursday, Sept. 19, 2013
INTERACTIVE WORKSHOPS
These workshops are designed to take your training experience to the next level. Post-training workshops allow you to take the information you gained from the general sessions, and identify and focus on your individual needs and applications. Make the most out of this training by attending these highly interactive, hands-on sessions. Space is limited to ensure interactivity!

*** Choose C or D or BOTH for Maximum Value and Learning ***

8:30 a.m. to 11:00 a.m.
POST-TRAINING WORKSHOP C

Shoestring Brilliance: Using Free (And Nearly Free) Tools To Create Great Social Media Videos

It has never been more urgent for your organization to use images and videos to communicate your message in the social media realm. But you don’t have the staffing, the know-how, or the large budget to achieve it? There are amazing tools available now to make it all possible for one person with limited time (and almost no money outlay) to make it happen.

This workshop will give you the knowledge, the confidence, and the important tools you need in order to produce some stunning videos to help tell your organization’s story.

You will receive hands-on information about:

  • Choosing the equipment that is right for you
  • Learning the basics of video composition and editing
  • Creating a branded intro and ending
  • Finding the best video hosting solution
  • Promoting your videos via your social media channels

WORKSHOP LEADER: Joseph May, Social Media Coordinator
State and Federal Communications, Inc.


11:00 a.m. to 12:00 p.m. Break/lunch on your own


 

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12:00 p.m. to 2:30 p.m.
POST-TRAINING WORKSHOP D
Refreshments will be provided during this session.

The Power Of Listening

This executive workshop will examine case studies from the Department of State, Department of Education and HHS and how they are currently monitoring social media channels and how it ties to their mission goals. In this interactive, case study-driven workshop we will discuss a variety of issues such as:

  • Social media monitoring tools the federal government is currently using

    • Measured Voice
    • Hootsuite
    • SproutSocial
    • Radian6
    • Sysomos
    • Others
  • Examining how listening is key before engagement and why
  • Determining the types of channels that are used to monitor and metrics that are used to gather information
  • Manners to analyze online discussions
  • Determining next steps

WORKSHOP LEADER: Naveen Krishnamurthy, Chief Executive Officer, Riva Solutions Inc.

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