Jump-start your training experience by attending these interactive, practical workshops and embrace the promise of social media. These information-packed sessions are a great opportunity to network with fellow attendees while taking a hands-on, common sense approach to understanding social initiatives that will enhance your understanding of the informative, case study presentations throughout the training.
*** Choose A or B or BOTH for Maximum Value and Learning ***
8:30 a.m. to 11:30 a.m.
PRE-TRAINING MORNING WORKSHOP A
Registration and continental breakfast will begin at 8:00 a.m. for the morning workshop attendees.
Social Media 101: How To Leverage Popular Social Media Tools For Your Organization - What They Are And How To Use Them
This workshop is designed to move you from timid curiosity about social media to confident champion. Yes, it will cover the basic terms and definitions but most importantly, it’ll give you the basis for understanding the structural characteristics of this new media form.
Why is social media invading all aspects of our lives? What’s in it for you? Who is responsible for leading change and how do you advocate the adoption of social media in a government context?
Bringing along your laptop, iPad or smartphone is suggested but not mandatory for this interactive session -- we’ll get as hands-on as possible. Come prepared to get involved as key concepts will be illustrated through interactive group exercises. The objective of this must-attend workshop is to deliver a session that positions you to get your training experience.
Specifically, we will discuss how your organization can:
- Utilize Facebook, Twitter, YouTube, Foursquare and other social media services
- Leverage technology to engage and collaborate with stakeholders
- Find your audience and choose the most effective social media tool for the specific message being communicated
- Empower existing supporters to spread your message within their own networks
- Achieve organizational "buy in" to implement new programs
WORKSHOP LEADER: Hillary Hartley is the Director of Integrated Marketing at NIC, Inc. Hillary has worked for NIC and its state government portals for 15 years, starting at Arkansas.gov in 1997. In her current role as Director of Integrated Marketing, Hillary oversees NIC’s Web design, usability and social media programs. She is a frequent speaker on social networking trends and Web 2.0 best practices for government.
Testimonials From Past NIC, Inc. Workshop Sessions:
“Hillary did a great job of keeping workshop on track & timely. Balanced content
& audience feedback, she was engaging and knowledgeable.”
“Hillary knows her stuff!”
“Hillary did an excellent job of introducing a novice to the world of possibilities.”
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