Network With Us!

• Operating social media tools within the boundaries of government restrictions and firewalls
• Measuring the ROI of your social media strategy
• Communicating effectively and efficiently through the use of social media avenues, such as Twitter, YouTube, Facebook, blogs, LinkedIn, Foursquare, Podcasts, and much more
• Delivering the information that citizens want, when they want it, via the channel they prefer
• Leveraging citizen satisfaction analytics to guide future resource allocation decisions that make improvements in your organization
• Managing a variety of social media tools with limited staff, time, and budget
• Developing engaging content for a variety of social media channels
• Establishing and empowering brand ambassadors by pushing the message out as well as pulling information in
• Maximizing awareness of your agency's mission to the public
• Enabling conversation and collaboration
• Creating Web 2.0 policies and guidelines
• Ensuring consistent interaction and information is maintained across all channels
• Monitoring and responding to comments in an effective way
• Developing a new media (blogging, Twitter, podcasting, wikis, social networks, mobile applications, etc.) strategy to drive performance-based communications
• Integrating social media tools into your external communications practices
• Balancing security and open communication successfully
• Utilizing social networking tools as sources of information that the public can use and trust

Collaborate Using the Training Wiki:
All attendees will be invited to
expand their network and continue the conversation in the training wiki --- you’ll have the opportunity
to collaborate and keep in touch
with your colleagues after the
event using this social media communication tool.

U.S. Army Public Affairs

City of Regina, Saskatchewan

IBM Center for theBusiness of Government

U.S. Geological Survey

U.S. Department of State

Grant Thornton LLP

U.S. Naval Research Laboratory

U.S. Census Bureau

National Institutes of Health, U.S. Department of Health and Human Services

Court Services and Offender Supervision Agency

PricewaterhouseCoopers

iConstituent, LLC

U.S. Department of Transportation

NIC, Inc.

Recovery Accountability & Transparency Board

E-WRITE

Social Driver

Genome Alberta

Cranberry Township, Pennsylvania

Supporting Organizations:





Federal Communicators Network

Why This Is A Must-Attend Event:

• 15+ speakers sharing breakthrough strategies and proven success stories to keep citizens engaged and informed
• Interactive group turning you from attendee to participant by sharing your own challenges and lessons learned
• Optional workshops designed to help you develop practical skills on key topics like social media monitoring, developing a social media strategy, and creating valuable content
• Gain continuing education hours
• Recharge and get inspired: You'll come back with new ideas for getting your social media strategy started and tips on how to move forward