*** Choose C or D or BOTH for Maximum Value and Learning ***

More Than Checking A Box: How To Engage Your Citizens And Stakeholders Sincerely And Substantively

Now more than ever, government agencies need to engage citizens and be transparent about their activities and the services they provide to their constituents.  iConstituent has over 10 years of experience helping government entities reach out and engage with citizens and get them to take action.  With experience in the Legislative and Executive branch of Federal Government and experience at the State and local level as well, this in-depth and exciting workshop will help you engage citizens using multiple digital channels and tools such as social media and email. 

This workshop will introduce you to a robust framework that will helps your agency get citizens the information they want and have them take action, as well as give your agency’s stakeholders a repeatable and flexible model to set their internal engagement policy and strategy, including:

• Identifying your citizen stakeholders and getting to know your influencers and VIP’s
• How to measure success and visualize the engagement to plan for next steps
• Techniques to make the message simple and memorable
• Ensure that the message you put out delivers the substance your audience wants

WORKSHOP LEADER: Blake Nelson is Vice President of the U.S. Public Sector of iConstituent, LLC As part of this experience, Blake has successfully led large sales engagements on high-profile, complex, large Federal sales opportunities. He holds more than 15 years of professional experience in enterprise systems sales and integration, technical architecture and business process design and improvement.

Testimonials From Past iConstituent, LLC Workshop Sessions:

“Loved the interactive part. Thanks for good info!”

“Very informative and a workshop I will recommend to my colleagues.”

11:30 a.m. to 12:30 p.m.
Afternoon break/lunch on your own

How to Make Social Media Writing Easier By Repurposing Your Agency's Web Content

Your organization produces a lot of important, detailed, and well-linked web content. You update some of it frequently (news articles) and some of it rarely (research reports). Repurposing your web content for social media communication is efficient. You’ve developed and edited the content, and it’s been cleared through the appropriate channels. Now it’s time to use social media to promote your web content, and continue the conversation with citizens who have joined your social media channels.

In this hands-on workshop, you'll learn how your social media communications can be the emissaries for your web content, taking brief messages about your content out into the fast-changing social world. You'll practice revising government web content for social media by drafting concise, interesting tweets and Facebook posts and getting feedback on them, including how to:

• Reuse web content as the source material for a tweet, Facebook post, or text message
• Rewrite H1 headings for social media
• Coordinate your web content calendar with your social media calendar
• Search your web content forever green social media content
• Know which types of web content do not make good social media messages

WORKSHOP LEADER: Leslie O'Flahavan is the Owner of E-WRITE and Professional Training & Coaching Consultant. Leslie is a get-to-the point writer and an experienced, versatile writing instructor.  As E-WRITE owner since 1996, Leslie has been writing content and teaching customized writing courses for Fortune 500 companies, government agencies, and non-profit organizations. Leslie can help the most stubborn, inexperienced, or word-phobic employees at your organization improve their writing skills, so they can do their jobs better.