Jason Greenspan is the Senior Director, US Strategy and Internal Communications at McDonald’s USA and is one of ALI’s 6th Annual Strategic Internal Communications conference speakers. He sat down with us to answer a few questions on the biggest challenges and growing communication trends. Can you tell us a little bit about your background? I’ve
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Communication skills are critical to being an effective leader, but they are seldom the reason people are promoted to leadership positions. Even the most personable and engaging leaders can benefit from knowing more about how to strategically use communications to advance their ideas or align their people around a common goal and drive them to
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The research on employee engagement supports what most of us already know intuitively: employees are more engaged when employers value their contributions and communicate that value in specific, visible ways. Engagement matters because engaged employees are more productive workers. Companies with successful engagement strategies enjoy 33% higher profits and 51% lower turnover rates. If higher
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Every company, no matter the industry, deals with difficult problems and issues each day. Starbucks’ issue of racial profiling in one of their stores; Southwest’s emergency landing resulting in the death of a passenger; countless produce companies having issues with E. coli and Chili’s data breach, to name a few. No industry or organization is
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Written by Andre Eggert | Granicus With video increasingly becoming the content of choice for consumers, it’s important to make sure that information is accessible to everyone. A great way to do that is providing closed captioning on all of your video. Need more convincing? Here’s just a few reasons to consider it. It helps
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Written by Rob Rosenberg, Springboard Brand & Creative Strategy Last year brought about many major shifts and conversations in the healthcare industry; from new national health plans to ongoing debates of repeal or reform of the Affordable Care Act. All of these have had an impact on healthcare marketing and most organizations are holding tight
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Written by Chuck Gose, SocialChorus We know that it is important to get leaders involved in communication, but it can be a challenge for some. Either leaders are apprehensive to share bits of themselves, are timid in front of a camera or simply do not make the time. It’s a struggle. Because when communicators find
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Written by Steve Ritter, originally published on the Newsweaver blog on December 12, 2016. The ability to collaborate effectively within teams is one of the greatest tests of communication. Growing up, most of our education is skewed toward individual success. We learn to set goals, take initiative, and budget our time based on our own
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Written by Aniisu K. Verghese, originially published on the Linkedin’s Blog Pulse, October 28, 2016. To be viewed as a valued business communication partner and to engage employees in a hyperconnected world means revisiting and reinventing current communication practices. Understanding the implications of the new world of work and the workplace can lead to improved
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Written by Pinaki Kathiari, originally published on Local Wisdom’s blog, June 6, 2016. If you are a marketer and creating content is not a part of your tool belt, you might be behind the eight ball. Content creation while telling the real story behind your brand should become an integral part of your strategic marketing
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