Hear practical, real-world advice on how to transform the role of internal communications to one that adds value and drives change to achieve results, from leading communications practitioners at these top organizations:

The Walt Disney Company

IBM

Nationwide Insurance

Grainger

The Associated Press

ConAgra Foods, Inc.

Tupperware Brands Corporation

Federal Aviation Administration,
U.S. Department of Transportation

European Broadcasting Union

Union Pacific Railroad

NASA Langley Research Center

Mohawk Industries, Inc.

National Wildlife Federation

Minority Business Development Agency, U.S. Department of Commerce

NetApp

Bridge Consulting

Vernacular Group

Schroeder Group

Jim Shaffer Group

Arceil Leadership Ltd.

The Storybranding Group

Organizational Research Forum, Inc.

Amy Selwyn

• Motivating and engaging employees in your business strategy for performance-driven results
• Using leadership communication to build employee trust and engagement
• Building the business case for adding social media into your existing communication plans- including Twitter, Facebook, social networks, wikis, podcasts and more
• Utilizing strategic internal communications as a catalyst for culture and leadership transformation in a mission-driven organization
• Using strategic internal communication to communicate radical change and achieve business results
• Leveraging technologies, and your Intranet, to provide the correct information efficiently
• Setting measurable communication objectives that connect communication activities with bottom-line results
• Engaging senior leadership to ensure they are consistently modeling messages and leading the charge – including using social media tools to connect with employees
• Focusing your message to cut through the clutter and deliver your key message effectively
• Implementing an employee engagement campaign as a business asset to positively affect the bottom line
• Developing an effective social media strategy
• Involving the right partners (Communications, HR, Marketing, Operations, etc.) across your organization to engage employees and drive results
• Integrating social media tools with your traditional communications to reach your employees more efficiently and effectively

All conference attendees will
be invited to expand their network
and continue the conversation
in the conference wiki - - you'll
be using social media immediately!

WHY IS THIS EVENT ONE YOU CAN'T MISS?
Several agencies are making dramatic strides in developing approaches and systems that work for them in their communication efforts. The periodic sharing of these experiences and "best practices" is an important element in this social media evolution.

That is why this forum, presented by the Advanced Learning Institute, is such a valuable opportunity to hear perspectives and share experiences of other professionals engaged in the “journey.”           

MAXIMIZE YOUR TRAINING!
Choose From Four Workshops For Ultimate Value And Learning!
Sign up for your choice of these highly – interactive workshops:

Monday, November 15, 2010:

• Pre-Conference Morning Workshop A:
  8:30 a.m. – 11:30 a.m.:
  How To Create Powerful Messages And Employee Engagement While Achieving Buy-In - - Effective Building Blocks To Your Internal Communications Program
  
• Pre-Conference Afternoon Workshop B:
  1:00 p.m. - 4:00 p.m.:
  Developing A Business-Driven Engagement Strategy To Maximize Results
  

• Post-Conference Morning Workshop C:
  8:30 a.m. – 11:30 a.m.:
  Real-World Measurement For Real-World Communication
• Post-Conference Afternoon Workshop D:
  1:00 p.m. – 4:00 p.m.:
  How To Use Social Media And Traditional Communications To Engage Employees, Drive Performance And Add Value