Choose C or D or BOTH for Maximum Value and Learning

Real-World Measurement For Real-World Communication

Employees today have many sources of information about their work environment: their own direct observation, the grapevine, social media, their past experience with certain executives or managers, news from relatives and friends, Internet forums, their feeling of dignity and significance on the job, the company's policies and procedures, a manager's castoff remarks, the news media, perhaps a labor union, even their own intuition.

All told, what a company states is rarely what employees actually hear, and it's what they hear that counts. That is what must be measured.

In this highly-rated, fast-paced session, you will learn to distinguish between the "official truth" as management sees it and the "ground truth" as employees experience it, to respect both for what they are, and to begin measuring the gap in clarity and credibility between intended messages and actual messages.

Specifically, this interactive workshop will teach you the:

• Three voices of communication every company uses: formal (official media), semi-formal (management programs and policies), and informal (working relationships) and the powerful effect of their integration on employee engagement
• Five big myths of surveying employees, three huge employee fears you must face, seven mistakes that rookies often make in survey research, and eight keys to your measurement success
• Four stages of building employee engagement for your next initiative or program
• Secrets of planning a communication strategy that recognizes implicit as well as explicit communication

WORKSHOP LEADER: Thomas J. Lee, President of Arceil Leadership Ltd., teaches leadership communication to management teams in numerous Fortune 500 companies. He has benchmarked leadership/engagement communication in nearly 30 major corporations. A dynamic and popular speaker, Tom has lectured, consulted and led workshops throughout the United States, across Canada, and in nearly a dozen other countries in South America, Europe, and Africa. He blogs at www.MindingGaps.com.

Andrew Mosko is the Founder & Managing Principal of Organizational Research Forum, Inc., a firm that specializes in the collection and analysis of survey data. He has over 30 years of experience in organizational research and human resources management.

Testimonials From Past Thomas Lee Sessions:

"I loved the material and discussions and stories -- great teaching tools!"

"Best presentation of the conference."

"Excellent material; outstanding presenter; engaged participants."

11:30 a.m. to 1:00 p.m.
Afternoon break/lunch on your own

1:00 p.m. to 4:00 p.m.
AFTERNOON POST-CONFERENCE WORKSHOP D

How To Use Social Media And Traditional Communications To Engage Employees, Drive Performance And Add Value

This is a workshop for all those people out there who believe that harnessing the power of tools like Facebook, Twitter, blogs and micro-blogs, and media-sharing sites like YouTube is a great idea. This is also a workshop for those people out there -- and they are a decidedly smaller group than the first group -- who think this is a bunch of nonsense and who suggest we all just get off our Facebook pages and get back to work!

Social media, simply defined, is about Web-based, conversational media. Practically speaking, social media is about enabling conversations: dialogue, opinion, perspective, social context, community, fact, communication, collaboration, education and entertainment. And, perhaps more than anything else, social media is about influence -- the bedrock upon which successful relationships are built.

Using this as the backdrop, you will be led in a fun, hands-on, challenging and interactive workshop on social media strategies. Together, we’ll look at organizations that are especially successful in harnessing the power of this phenomenon to engage employees, drive performance and add value. And, we'll talk about specific ways in which to engage your employees in social media within your organization. There’s no point in hoping this "stuff" will just go away. It's here to stay. And it's here to help...if you know how to make it work for you!

In this session, we will take a look at some very powerful social media tools currently in use in successful organizations along with lessons on how to:

• Define goals for a social media strategy for your organization, roadmapping a strategy that will work in your environment and with your staff
  
• Support your brand position and use social media to help your organization really "live the brand"
  
• Think about content -- how to make it sing for your employees
• Cope with the inevitable paranoia factor ("Who said that?")
• Debunk myths, assumptions and other bad guys

Amy Selwyn, Co-Founder of the Vernacular Group, has 27 years of experience in strategy and marketing, and has special expertise in news, media and content, including social media. She has worked with top tier clients ranging from The New York Times, the BBC and the national press of Britain to the European Broadcasting Union and, most recently, an international NGO in Azerbaijan. Amy has worked with clients from 25 countries (at last count!) and is a frequent speaker, trainer and facilitator for international events and groups. She's a blogger and a big fan of social media.