Choose C or D or BOTH for maximum value and learning

How To Leverage Social Networking To Attract New Hires and Engage Employees

As business professionals and smart managers know, simply joining online communities is not enough – we need to implement strategies for harnessing social media to recruit and retain the best and brightest; and we need to extend our use of social media to project a strong corporate brand to our employees. Join us as we discuss how to leverage the power of social networking to attract, retain and promote loyalty among recruits, employees and alumni.

• Learn how social networking, employment branding and website development are interrelated
• Discover how to join the conversation taking place online and the critical success factors that make or break the process
• Review examples of ways to empower your employees via social networking
• Understand successful strategies for implementing recruitment and branding campaigns using social media

• Introduce a social networking strategy for your organization
• Actively engage your workforce
• Inspire your employees and deliver consistent communication on brand online
• Learn tips and tricks on how to harness Facebook and LinkedIn in the workplace

WORKSHOP LEADERS: Steven Ehrlich is the Vice President, Client Development at TMP Worldwide Advertising and Communications, LLC. He brings more than 15 years of educational marketing, brand articulation, website development, and software development experience to TMP. Since joining TMP in 2001, Steven has focused on driving innovation through the use of new and emerging technologies as marketing and recruiting tools. Steven has authored white papers for recruitment-related organizations, most recently for the National Association of Colleges & Employers (NACE) for the Future Directions Task Force titled Campus Recruiting 2017. He is also a frequent contributor to TMP Worldwide's monthly Edge e-newsletter, and he speaks frequently on the following topics: Emerging Technologies, Interactive Development, Higher Education Marketing, Social Networking, Strategy, Web 2.0, and Using Interactive Tools to Reach Active & Passive Candidates.

Deirdre Mammano is the Director, Interactive Strategy at TMP Worldwide Advertising and Communications, LLC. As the founder of gettinghired.com, a web site dedicated to providing employers, educators and job seekers with behavioral assessment and job matching tools, Deirdre brings more than 6 years of interactive knowledge to TMP along with a deep understanding of developments in new media and interactive technology as they relate to the recruitment marketplace. In addition to delivering custom-designed campaigns for national and global clients, Deidre also delivers strategic roadmaps for integrating video, mobile marketing, virtual worlds, website development and search engine marketing (SEM)/search engine optimization (SEO) to get the right mix of media needed to recruit and retain top talent.

11:30 a.m. to 1:00 p.m.
Afternoon break/lunch on your own.

1:00 p.m. to 4:00 p.m.
AFTERNOON POST-CONFERENCE WORKSHOP D

Social Media 102: A Step-By-Step Process For Actually Creating Your Organization’s Unique Social Media Strategy

Are you attending conferences to learn more? Great!

Then are you returning to the office and not acting on what you've learned? Not so great.

If so, you should attend this session to avoid the "busy-ness" factor and exponentially increase the odds of actually implementing what you learn.

This interactive workshop will provide you with your own written copy of the workshop leader's Social Media Strategy Blueprint – a workbook that walks you through the nuts and bolts of actually creating your organization's unique social media strategy.

• How your firm will link social media with your overall business goals
• Which six 'slices' of the social media 'pie' will work best for you
• How to fit social media into your already busy schedule
• How to get the right people on your 'social media bus'
• The best, mistake-proof way to evaluate social media consultants
• How, when and what to measure to track your social media success

You will leave this workshop with the makings of your own social media blueprint that you can copy and share with your team so you can hit the ground running as soon as you're back in the office.

Testimonials From Past Lena West Sessions:

"Incredible! Great interaction and format!"

"I really enjoyed Lena's approach – she was very dynamic and shared a lot of savvy tips and processes that added a unique perspective and strategy on the media. I’d love to attend another session from her!"

"Great overview – good insights. Liked the use of examples on the web!"