Training: Social Media Summit Conference

Don't Miss The 6th National Forum From The Advanced Learning Institute's Acclaimed Communications & Marketing Training Series...

Rave Review from a Past Social Media Conference Attendee:
"It was a great mix of content – great to hear personal accounts of different
uses of new media. The line-up of name brand companies was what brought
me here and they delivered."
B. Dziedzic, Public Relations Specialist
Xerox

KEY TAKE AWAYS:		Speaking Organizations:
Attend this conference to learn how to use social media, and leverage the latest interactive Web 2.0 tools and techniques to advance your organizational goals, by:		Hear practical solutions you can apply immediately to help integrate social media strategies and new Web 2.0 technologies into your communications and marketing programs to build customer and employee relationships and drive bottom-line results from:
Engaging your organization to use blogging and podcasting to maximize effectiveness, increase productivity, inspire innovation, and advance your culture Developing a social media (blogging, podcasting, wikis, social networks, etc.) strategy to drive performance-based communications Understanding how these new social media technologies work including legal considerations, IT support, policy and guidelines Establishing a stronger sense of community and brand Determining key steps and strategies for setting up and managing an effective blog Integrating new social media tools with traditional media to multiply your program's results Harnessing the collaborative power of your organization's blog/podcast to drive organizational performance Building senior management support for your social media programs Determining the Web 2.0 spaces that have relevance for your organization and brand Measuring the value of your organization's social media strategy: determining key metrics and gathering employee and/or customer feedback Leveraging Web 2.0 technologies to build a brand culture internally and externally Developing your online communications to meet the needs of a diverse employee population Transforming your organization's blog/podcast from purely an information source to a comprehensive strategic tool Building the business case and demonstrating the ROI of your social media program Monitoring customer feedback and satisfaction Creating an opportunity for employees to communicate with customers directly and informally Marketing your social media programs both internally and externally to encourage their use Discovering an untapped audience and potential business opportunities		Ernst & Young LLP General Motors IBM H&R Block Southwest Airlines U.S. Department of Defense Sabre Holdings Siemens Corporation Watson Wyatt Worldwide NetApp TMP Worldwide Weber Shandwick xynoMedia Technology v-Fluence Interactive Supporting Organizations:
WHY IS THIS A CAN'T MISS EVENT?
According to Business Week, blogs and podcasts are "simply the most explosive outbreak in the information world since the Internet itself." Several organizations are making dramatic strides in developing approaches and systems that work for them. The periodic sharing of these experiences and "best practices" is an important element in this social media evolution. That is why this forum, presented by the Advanced Learning Institute, is such a valuable opportunity to hear perspectives and share experiences of other professionals engaged in the "journey."
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MAXIMIZE YOUR TRAINING... Choose From Four Workshops For Ultimate Value & Learning! Sign up for your choice of these highly interactive and practical workshops to focus on your individual needs: Monday, October 20, 2008: Pre-Conference Morning Workshop A: 9:00 a.m. to 12:00 p.m.: Social Media 101: What You Need To Know To Tell Effective And Compelling Stories Online Pre-Conference Afternoon Workshop B: 1:30 p.m. to 4:30 p.m.: PR And Web 2.0: How To Successfully Integrate Web 2.0 Into Your Communication Plan Thursday, October 23, 2008: Post-Conference Morning Workshop C: 8:30 a.m. to 11:30 a.m.: How To Leverage Social Networking To Attract New Hires and Engage Employees Post-Conference Afternoon Workshop D: 1:00 p.m. to 4:00 p.m.: Social Media 102: A Step-By-Step Process For Actually Creating Your Organization's Unique Social Media Strategy
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