Choose C or D or BOTH for maximum value and learning

How To Leverage New Technologies To Drive Important Conversations Within Your Organization

After you have learned the technology basics at this event, this interactive workshop will prepare you for when you’re back at the office. You will learn proven ways of identifying the right new technology or social media platform to further your organization’s conversations and collaborative efforts. Whether it’s using a blog to track a project, creating a vidcast for departmental training, or building discussion forums to gather insights from multiple audiences, these techniques will yield more effective and engaging communications across borders and time zones.

• Use audience-centric communications planning to measure your organization's readiness to adopt new social media
• Select and integrate the most relevant technologies and content within your organization's existing culture
• Communicate your key messages through these new technologies, whether you are an early adopter or just considering new approaches
• Utilize social media within your current internal, partner or corporate communications infrastructure
• Develop the business case you need to win sponsor approval and roll out the best technologies for meeting your business goals and objectives

WORKSHOP LEADER: Gordon Rudow is the CEO of Bonfire Communications, an award-winning internal communications agency. He is a leading expert and engaging thought leader in the worlds of employee engagement, internal communications and branding. Gordon partners with clients nationwide to design and implement communications infrastructures and drive strategic conversations toward measurable results. Some of his recent clients include Genentech, Harrah's Entertainment, Symantec, Sun Microsystems and Banana Republic.

Advanced Social Media Strategies:
How To Make Social Media Work For Your Organization

Many times you attend conferences and learn a bunch of great information but when you return to the office, real life edges in and innovative ideas somehow end up taking a back seat. This interactive workshop will help you choose the nuts and bolts to create your own social media strategy and formulate an individualized implementation plan.

• How to link social media with your overall business goals
• The six 'slices' of the social media 'pie' and which will work best for your organziation
• How to fit social media into your already busy schedule
• How to get the right people on your 'social media bus'
• How to evaluate social media consultants to ensure that you select the best firm
• How to measure, when to measure, and which metrics to use, to track your social media success