Dear Communications, Marketing, PR or HR Executive:
Today's communication landscape is morphing right before our very eyes. On a daily basis, new and innovative social media and eCommunication tools, techniques, and technologies are being used for a variety of purposes.
Traditional advertising, the mainstream press, and employee communications are all under attack by these new, powerful, and pervasive technologies. From blogging and podcasting, to Second Life, these are just a few early examples of emerging social media in which everybody is simultaneously a creator and receiver of content. These and other new channels are changing the face of both internal and external communications.
How Will This Conference Help You and Your Organization?
This conference will help you understand how to utilize social media with your employees, customers, colleagues and competitors -- don't be left behind!
In this next generation of eCommunications, organizations are expanding the connections they have with customers, employees and the media. Organizations are using the latest social networking sites and tools to sell their services or products, to build relationships, and strengthen their brand. Internally, they are used to engage employees, provide information, create interactive collaborative forums, and strengthen culture.
What Does This Mean For You?
Attend this conference and you will learn how you can take advantage of these new tools and techniques. You'll get best practices and hear lessons learned from leaders who are in the trenches with these new tools today so you can be strategic in planning and deploying your own social media strategies, to align them with business objectives, and to integrate them with traditional media.
You'll learn how the best and brightest in the business have incorporated these emerging media to engage their audiences and advance their businesses. This conference will feature both case study presentations and hands-on, interactive workshops, with plenty of time to discuss and network with others in the field!
At this conference, you will hear proven strategies and practical experience, firsthand, from leading organizations and practitioners like yourself, on how to improve your communication initiatives and practices, including how:
- Marriott International, Inc. uses blogging to connect to their customers and employees
- Microsoft incorporates social media to attract as well as retain employees in today's competitive market
- MTV makes social media, including word of mouth, work for their organization
Register today online or by calling our conference hotline at 888-362-7400 to attend A.L.I.'s "SOCIAL MEDIA SUMMIT: How To Use Blogging, Podcasting & The Latest Web 2.0 Technologies To Engage Your Employees, Reach Your Customers & Build Your Brand," this October in New York City, to hear from communicators and marketers who are currently utilizing social media tools. I look forward to seeing you at this information-packed event.
Sincerely,
Michael Rudnick, Global Intranet & Portal Practice Leader
Watson Wyatt Worldwide
Conference Chairperson
Make your investment pay off even more by bringing a team! Register 3 people and get the 4th for FREE! Call (888) 362-7400 or (773) 695-9400 for details. Click
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