Training: Social Media Summit Conference

Don't Miss The 3rd National Forum From The Advanced Learning Institute's Acclaimed Communications & Marketing Training Series...

Rave Review from A.L.I.'s 2nd National Social Media Summit:
"The conference provided an abundance of relevant, timely and useful information.
The program was well designed to include an array of topics and expertise,
with plenty of time for networking with colleagues and subject matter experts."
S. Russ, Director of Internal Communications
The Reader's Digest Association, Inc.

KEY TAKE AWAYS		Speaking Organizations
Attend this conference to learn how to use social media, and leverage the latest interactive tools and techniques to advance your organizational goals, by:		Hear practical solutions you can apply immediately to help integrate social media technology into your communication programs to build customer and employee relationships and drive bottom-line results from:
Engaging your organization to use blogging and podcasting to maximize effectiveness and increase productivity Developing a social media (blogging, podcasting, wikis, etc.) strategy to drive performance-based communications Understanding how these new social media technologies work including legal considerations, IT support, policy and guidelines Establishing a stronger sense of community and brand Determining key steps and strategies for setting up and managing an effective blog Integrating new social media tools with traditional media to multiply results Harnessing the collaborative power of your organization's blog or podcast to drive organizational performance Building senior management support for your social media programs Measuring the value of your organization's blog/podcast: determining key metrics and gathering employee and/or customer feedback Leveraging your organization's blog/podcast to build a brand culture internally and externally Developing your online communications to meet the needs of a diverse employee population Transforming your organization's blog/podcast from purely an information source to a comprehensive strategic tool Building the business case and demonstrating the ROI of your social media program Monitoring customer feedback and satisfaction Creating an opportunity for employees to communicate with customers directly and informally Marketing your blog/podcast both internally and externally to encourage its use Discovering an untapped market		MTV Marriott International, Inc. H&R Block General Motors Microsoft Watson Wyatt Worldwide State of California UNICEF Arrow Electronics Sun Microsystems Trump University Mercer Human Resource Consulting xynoMedia Technology Bonfire Communications Smith Moore LLP BoldMouth LLC Issue Dynamics Inc. BrandGames Cone Inc. Supporting Organizations:
WHY IS THIS A CAN'T MISS EVENT?
According to Business Week, blogs and podcasts are "simply the most explosive outbreak in the information world since the Internet itself." Several organizations are making dramatic strides in developing approaches and systems that work for them. The periodic sharing of these experiences and "best practices" is an important element in this social media evolution. That is why this forum, presented by the Advanced Learning Institute, is such a valuable opportunity to hear perspectives and share experiences of other professionals engaged in the "journey."
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Expand Your Learning... Sign up for your choice of these interactive workshops to focus on your individual needs: Monday, October 22, 2007: Pre-Conference Morning Workshop A: 9:00am – 12:00pm: Social Media 101: What You Need To Know To Start Your Own Organization's Blogging/Podcasting Strategy Pre-Conference Afternoon Workshop B: 1:30 pm- 4:30 pm: How To Create Lasting Impact And Value With Your Corporate Blog: Tips And Techniques Thursday, October 25, 2007: Post-Conference Morning Workshop C: 8:30am – 11:30am: How To Leverage New Technologies To Drive Important Conversations Within Your Organization Post-Conference Afternoon Workshop D: 12:00pm – 3:00pm: Advanced Social Media Strategies: How To Make Social Media Work For Your Organization
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