Take
social media from complexity to clarity through these interactive
workshops guaranteed to jumpstart your conference experience.
These workshops are a great opportunity to advance your learning
and network with fellow attendees while taking a hands-on,
common sense approach to mastering social media that will
enhance your understanding of the informative, case study
presentations throughout the entire conference.
Choose A or B or BOTH for maximum value and learning
9:00 a.m. to 12:00 p.m.
MORNING PRE-CONFERENCE WORKSHOP
A
Registration and continental breakfast will begin at 8:30 a.m.
for the morning workshop attendees.
Social Media 101: What You Need To Know To Start Your Own Organization's Blogging/Podcasting Strategy
Are you planning to launch a blog? Interested in starting a podcast? This workshop will help you think through the questions that you will need to answer before you get started. It will provide an overview of the expanding world of social media including popular tools and destinations like YouTube, Flickr and Digg and with practical advice on how to integrate these into your web presence.
Specifically, this informative workshop will cover:
- The state of the blogosphere and other social media
- The steps you need to take to launch a blog or start a podcast
- Strategies for creating content and generating interaction with your readers and/or listeners
- Examples of how to measure success
You'll leave this workshop with blogging/podcasting best practices, policies and procedures, and the tools and skills that you and your staff will need to be successful in reaching your audience.
WORKSHOP LEADER: John Breyault, Director, Research, has been a member of the Amplify Public Affairs (APA) team since 2003, and has an extensive background in the application of Web 2.0/3.0 technologies such as blogging, social networking, virtual worlds and public policy issues. Prior to joining APA, Breyault was a financial analyst at Sprint where he managed the company's international long distance and data networks in the Europe, Middle East, and Africa regions.
|