Choose C or D or BOTH for maximum value and learning
8:30 a.m. to 11:30 a.m.
MORNING POST-CONFERENCE WORKSHOP C
Continental breakfast will be provided at 8:00 a.m. for the morning workshop attendees.
How To Choose The Right Social Media Tools And Applications To Evolve Your Organization
The amount of available social networks and tools is constantly growing, but which is right for your organization to leverage for the purpose of internal communications or knowledge sharing? The rise of social media has given us the benefit of free or low cost tools and networks that make excellent internal networking and productivity tools, and almost all of them are hosted and managed on the Web (or in the "Cloud") where your IT department won't need to worry about them. But is it that easy? Before you toss out your intranet and Outlook, you should consider the cultural and security issues you'll need to navigate, and a willingness to put your company's best assets -- it's knowledge -- out in the cloud.
In this workshop session, you will learn about:
- Early consideration factors before adopting social media applications as a mission critical resource
- How to identify gaps in knowledge sharing and internal communication, and how they can map to existing and new social media tools
- Free vs. pay, installed vs hosted: when it's best to pay the fee for "professional" versions instead of using the free version of any social media tool and should you host it or have it hosted by someone else
- How to prioritize your first social media-as-internal tool initiatives for early successes
- Opportunities in extending tool features through application programming interfaces (APIs) with a little help from IT
- How to measure direct impact from a qualitative and quantitative view, as well as being ready for unanticipated uses and benefits
WORKSHOP LEADERS: Barry Reicherter is an award-winning digital marketing strategist with more than 15 years in product marketing and management. Barry has created authentic, effective digital marketing campaigns and programs for clients ranging from government agencies, to consumer brands, and non-profits. Before joining Widmeyer Communications as Senior Vice President for Digital Strategy this year, Barry led Porter Novelli’s digital marketing group in Washington, D.C. With Barry at the helm, Porter Novelli’s digital marketing group produced results-driven, market leading digital marketing programs, including the consumer package goods industry's first sponsored podcast for Dixie with MommyCast, the all-consumer-driven SeaWorld.com, Crayola's new Beginnings product line launch, and many more. With technology innovation stints at AOL, Active.com and Best Software (now Sage Software), Barry has seen the development and implementation of almost every online tool and application available.
Sue Sonday is a senior digital strategist with 14 years of Internet marketing experience. Sue identified the potential of Web marketing back in 1994, when she developed a plan for her company to be one of the first computer resellers on the Internet. From there, Sue took her expertise to New York Life, where she developed the first Web presence for a $2.8 division of this Fortune 100 company.
After New York Life, Sue worked in digital consulting for several years, advising senior-level clients on Internet strategy, including web site design and development; search engine marketing (paid search); search engine optimization (organic search); affiliate marketing; email marketing; and Web site usability.
Sue then returned to client-side work for one of the top 10 credit card companies in the world. While there, Sue created Internet strategies, spanning a broad spectrum of traditional and emerging Internet marketing technologies, including Web 2.0, social networking, RSS, click-to-call, and widgets.
Sue holds an MBA with concentrations in Marketing and Information Systems from the University of South Florida. |
