Training: Social Media Summit Conference

Don't Miss The 5th National Forum From The Advanced Learning Institute's Acclaimed Communications & Marketing Training Series...

Rave Review from a Past Social Media Conference Attendee:
"It was a great mix of content – great to hear personal accounts of different
uses of new media. The line-up of name brand companies was what brought
me here and they delivered."
B. Dziedzic, Public Relations Specialist
Xerox

KEY TAKE AWAYS:		Speaking Organizations:
Attend this conference to learn how to use social media, and leverage the latest interactive tools and techniques to advance your organizational goals, by:		Hear practical solutions you can apply immediately to help integrate social media strategies and technology into your marketing and communications programs to build customer and employee relationships and drive bottom-line results from:
Engaging your organization to use blogging and podcasting to maximize effectiveness and increase productivity Developing a social media (blogging, podcasting, wikis, etc.) strategy to drive performance-based communications Understanding how these new social media technologies work including legal considerations, IT support, policy and guidelines Establishing a stronger sense of community and brand Determining key steps and strategies for setting up and managing an effective blog Integrating new social media tools with traditional media to multiply results Harnessing the collaborative power of your organization's blog or podcast to drive organizational performance Building senior management support for your social media programs Measuring the value of your organization's blog/podcast: determining key metrics and gathering employee and/or customer feedback Leveraging your organization's blog/podcast to build a brand culture internally and externally Developing your online communications to meet the needs of a diverse employee population Transforming your organization's blog/podcast from purely an information source to a comprehensive strategic tool Building the business case and demonstrating the ROI of your social media program Monitoring customer feedback and satisfaction Creating an opportunity for employees to communicate with customers directly and informally Marketing your blog/podcast both internally and externally to encourage its use Discovering an untapped market		Watson Wyatt Worldwide Disney Parks General Motors Best Buy H&R Block Johnson & Johnson Fairfax County, Virginia Mayo Clinic Southwest Airlines Village of Round Lake, Illinois SAP CommAvia Widmeyer Communications xynoMedia Technology The MarketingSavant Group The Conversation Group Amplify Public Affairs GasPedal Supporting Organizations:
WHY IS THIS A CAN'T MISS EVENT?
According to Business Week, blogs and podcasts are "simply the most explosive outbreak in the information world since the Internet itself." Several organizations are making dramatic strides in developing approaches and systems that work for them. The periodic sharing of these experiences and "best practices" is an important element in this social media evolution. That is why this forum, presented by the Advanced Learning Institute, is such a valuable opportunity to hear perspectives and share experiences of other professionals engaged in the "journey."
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Expand Your Learning... Sign up for your choice of these interactive workshops to focus on your individual needs: Monday, June 9, 2008: Pre-Conference Morning Workshop A: 9:00 a.m. to 12:00 p.m.: Social Media 101: What You Need To Know To Start Your Own Organization's Blogging/Podcasting Strategy Pre-Conference Afternoon Workshop B: 1:30 p.m. to 4:30 p.m.: How To Use Social Media To Enhance And Improve Your Internal Communications Efforts - And 7 Steps To Take Your Internal Social Media Program To An External Marketing Program Thursday, June 12, 2008: Post-Conference Morning Workshop C: 8:30 a.m. to 11:30 a.m.: How To Choose The Right Social Media Tools And Applications To Evolve Your Organization Post-Conference Afternoon Workshop D: 1:00 p.m. to 4:00 p.m.: Advanced Social Media Strategies: How To Make Social Media Work For Your Organization
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