8:00 a.m.
Continental Breakfast & Networking

8:30 a.m.
Chairperson's Opening Of Day Two

Peter Pitts, President
CENTER FOR MEDICINE IN THE PUBLIC INTEREST

8:40 a.m.

Internal Social Media: The Ties That Bind

Enterprise social media facilitates discussion across time zones, functional lines, and up and down an organization. Given the speed with which this environment is changing, how are you ensuring that your employees understand what is expected of them?

Take the following lessons back to your own organization after hearing from Boehringer Ingelheim Pharmaceuticals, Inc., and how they have:

• Created flexible, yet rigorous policies and guidance around expected use and engagement with internal social channels
• Sought to build organizational alignment to reflect the multidisciplinary nature of a truly social enterprise
• Begun to roll out a robust and scalable education platform to foster an innovation and inclusive environment

David C. Thompson, PhD, Social Media Strategist
BOEHRINGER INGELHEIM PHARMACEUTICALS, INC.

Medtronic Diabetes, a global leader in medical technology, has joined the online conversation to serve its socially-active diabetes customer base. Through its blog, Twitter posts and YouTube channel, the company interacts directly with people with diabetes, providing useful tips and guidance for how to use its medical devices and manage the disease.

In this session, you will learn how to create:

• A unique personality and point of view
• Strategies for discussing regulated products and providing educational information
• The policies and principles to set in place to react in real-time to patient dialogue

Amanda McNulty Sheldon, Director of Public Relations and Social Communication
MEDTRONIC INC., DIABETES

10:20 a.m.

Morning Refreshment & Networking Break

10:50 a.m.

Digital Patient Bill Of Rights: A Crash Course For Pharma

The ePatient movement is creating a tidal wave of change in how patients seek, use, interpret, create, and share information.  In turn, the way they communicate with those involved in their healthcare – including pharmaceutical companies – must change as well.  The Digital Patient Bill of Rights is a set of six principles central to the patient perspective in this time of transition, which frame the needs, rights, responsibilities, and expectations they have for these interactions. 

Presented by three of members of the original health activist coalition who developed the Digital Patient Bill of Rights, this panel provides a rare opportunity.  You will learn about this game-changing document, but also have the chance to solicit insight from the patients & caregivers who created it and are on the front lines of its implementation tailored to the needs of your organization.

By understanding the Digital Patient Bill of Rights and applying these principles to your social media strategy, your organization will be poised to quickly and effectively adapt to this changing environment and secure a competitive edge over those who hesitate.

Attend this patient-led session for answers to these questions and more:

• What the ePatient movement?
• What is the Digital Patient Bill of Rights, and how was it created?
• Will these guidelines influence the future of pharma?
• How can you apply these principles in developing your own successful social media strategy?

Jennifer Pettit, Founder
UII – UNDERSTANDING INVISIBLE ILLNESSES
& Senior Associate, KPMG

Bennet Dunlap, Activist
UII – UNDERSTANDING INVISIBLE ILLNESSES
& Creator & Author, “Your Diabetes May Vary” Blog

Robert Breining, Activist
UII – UNDERSTANDING INVISIBLE ILLNESSES
& Founder & Host, POZIAM RADIO

11:40 a.m.

How To Utilize A Consumer Community To Create Value And Gather Insights

Most brands have finally broken through the federal medical loss ratio (MLR) hurdles and have integrated some social media elements into their brand plan, but many of the tactics have been limited to restricted Facebook fan pages and YouTube channels. In this session, you will learn a whole new take on how pharma can effectively and successfully incorporate social into the mix.
 
Specifically, in this session, you will learn how Shire deepened its relationships with families who rely on them for support by:

• Working through internal resistance but persisted with creative solutions to secure internal approval and support.
• Understanding why community was the right answer for this particular patient population, and how you can make community work for your brand, too
• Using multi-channel marketing, social channels and offline materials to engage the people who matter most

12:30 p.m.
Chairperson's Recap:
Key Takeaways And What To Do When You Get Back To The Office

We'll recap the highlights of the past two days and ask you to share key insights and next steps with the group.

12:45 p.m.
Close Of General Sessions

Complete your conference experience with
Post-Conference Workshop D!

Take the information you gained from the general sessions and focus on your individual needs and applications. You will leave this hands-on workshop inspired and ready to embark on your own social media journey.

2:00 p.m. to 4:30 p.m.
How To Use Social Media Listening, Monitoring And Measurement To Better Understand Your Brand And Lay The Foundation For Increased Online Engagement

Please click here for more info!