This conference is a must-attend event for all those in the pharma industry who are committed to using social media to engage their employees, drive performance and add value. You'll benefit from:

• 21 innovative speakers at your disposal to share their strategies and experiences in using social media tools that are already proven to work
• Over 20 hours of intense, interactive learning - we guarantee you will recoup your money spent by implementing just a few of the strategies shared during the conference
• Networking lunches that give you the opportunity to brainstorm and benchmark solutions with your fellow attendees
• Unique and interactive optional workshop sessions that will enable you to practice and apply your skills in peer groups -- you will walk away with new strategies and tactics that you can begin to implement in your own organization
• An abundance of networking opportunities -- be sure to bring plenty of business cards as you will make many new contacts
• A comprehensive overview of internal communications innovations from leading practitioners like Boehringer Ingelheim Pharmaceuticals, Inc.; Johnson & Johnson; Merck, and many more
• Acquiring new knowledge to help transform your communications and marketing and impact your organization's bottom line
• Participating in instructional sessions that will share real-world examples, tactics and lessons learned in leading social media initiatives that will ground you in advancing your own strategy
• The opportunity to learn how to use new social media tools to revolutionize your communications, in a hands-on environment
• A complimentary packet of research materials that will serve as a helpful resource long after you have attended this conference
• A formal Certificate of Completion which documents your training achievement and commitment to continuing professional development
• Access to the conference wiki – you'll have the opportunity to collaborate and keep in touch with your colleagues after the event using this social media communication tool

Why Our Conferences Are Different

Through numerous networking opportunities with your colleagues,
you'll leave with many new industry contacts, peer advice
and help with your job and career!

German philosopher Johann Wolfgang von Goethe said, “When ideas fail, words come in very handy.”  Take the word “digital.”  It’s a buzz word that’s had its day.  Zeroes and ones were fine when “digital” meant coding and websites, and “AV” nerds-turned-communications-superstars said, “It’s technical, you won’t understand.”  But all that is so 20th century.

Social media by definition is social.  Its driving force is interactivity between multiple constituencies – the most important being peer-to-peer.  Social media requires you to play, not purchase.  Remember – the medium is the message.  Just how comfortable and capable are you operating in a world where the only constant is change?  A brave new world (and a brave new job) where you must constantly update and refine, rethink and revisit, change and challenge your work?  And not monthly or weekly or daily – but in real time, all the time?  Social media has precious few rules (a major headache for pharma, but an inherent truth).  Yet, the one golden rule of social media is transparency: 100% transparency.  You can't airbrush social media.

At this conference, you will hear proven strategies and gain practical experience, firsthand, from leading pharmaceutical organizations, on how to use new social media technologies and tools to improve your communication and marketing initiatives and practices.

Social media is communications at the speed of life. As Canadian philosopher Marshall McLuhan wrote, “At electric speed, all forms are pushed to the limits of their potential.” That's a wonderful challenge, to be pushed to the limits of our potential.

Are you ready for it?

Peter Pitts, President
CENTER FOR MEDICINE IN THE PUBLIC INTEREST
Conference Chairperson

P.S. Make your investment pay off even more by bringing a communications team! Register 3 people and get the 4th for FREE! Click here for details or call (773) 695-9400 for more information.