Network With Us!

• Revolutionizing your traditional communication and marketing strategies to adapt to the online world
• Ensuring your social media projects
  fit within FDA guidelines
• Engaging your organization to use the latest social media tools to maximize effectiveness, increase productivity, inspire innovation, and advance your culture
• Developing a social media (blogging, podcasting, wiki, social network, etc.) strategy to improve your communication and marketing initiatives and practices
• Managing the continued regulatory challenges that companies face when expanding their social media footprint
• Determining the right social media
  mix for your organization
• Leveraging Web 2.0 technologies to build a brand culture internally and externally
• Using Twitter to turn your employees and stakeholders into brand ambassadors
• Understanding how these new social media technologies work including legal considerations, IT support, policy and guidelines
• Creating an opportunity for employees to communicate with customers directly and informally
• Outlining key steps and strategies for setting up and managing an effective social media platform
• Integrating new social media tools with traditional media to multiply your results
• Harnessing the collaborative power of your organization's social media platform to drive organizational performance
• Building senior management support for your social media programs
• Determining the Web 2.0 spaces that have relevance for your organization and brand
• Measuring the value of your organization's social media strategy: determining key metrics and gathering employee and/or customer feedback
• Creating a stronger sense of community and brand for your organization
• Building the business case and demonstrating the ROI of your social media program
• Monitoring customer feedback and satisfaction
• Marketing your social media programs both internally and externally to encourage their use
• Discovering an untapped audience and potential business opportunities

Johnson & Johnson

AstraZeneca

Shire Pharmaceuticals Ltd.

Mayo Clinic

Millennium: The Takeda Oncology Company

Daiichi Sankyo Inc.

Saatchi & Saatchi Wellness

Porter Novelli

Exco InTouch Ltd.

WEGO Health

WCG

Ellerin Health Media

The Staley Foundation

My UII Blog

MS Softserve

OrthoOnc & iMedicalApps

Pacific Oncology and Hematology

Ignite Health

Dauphin Health

Intouch Solutions

Klick Pharma

WHY IS THIS A CAN'T MISS EVENT? SMART PHARMA HAS GONE SOCIAL!

Several organizations are making dramatic strides in developing approaches and systems that work for them. The periodic sharing of these experiences and "best practices" is an important element in this social media evolution. That is why this forum, presented by the Advanced Learning Institute, is such a valuable opportunity to hear perspectives and share experiences of other pharmaceutical professionals engaged in the "journey."

Collaborate Using the Conference Wiki:
All attendees will be invited to expand their networks and continue their conversations via the conference
wiki --- an online tool providing
speaker materials, additional resources and an opportunity for you to keep in touch and collaborate with your colleagues after the event.